The essential attributes of a great loyalty platform? You can list them up in just three words. Ease. Experience. Return. But it’s got to work both ways. Ease, experience and return not just for your…
At a prestigious ceremony in London’s The Brewery last night, surrounded by some of the gaming industry’s biggest names, Gift & Go won the highly-respected EGR B2B Award for Acquisition & Retention Partner of the Year.
Fighting off stiff competition from 15 other amazing suppliers, platforms and software providers that support the gaming sector, Gift & Go was recognised as the true leader in our field… and we couldn’t be happier.
To encourage players to keep playing, optimise your operational efficiencies and get better results across your organisation, you deploy streamlined, automated technology wherever you can.
So why do so many gaming companies still rely on manual processes for their player rewards and incentives?
New player acquisition is tough. There’s no two ways about it. Costs continue to rise rapidly, and many tried and tested strategies are becoming less and less effective.
Attracting new players is hard, but it’s not impossible. Far from it.
With the right channels and the right approach, you can attract more players to your site, encourage them to register, and get them playing.
Whether you’re running a casino, an amusement arcade, or an online gaming problem, you’ll always be on the lookout for new players.
You’ll be searching for that smart advantage that’ll appeal to your competitors’ players, and convince them that it’s worth ditching the familiar and switching to your brand, your platform.
A few weeks ago we took the team across the city to ICE – the world’s leading innovation showcase for the gaming industry.
And when our team attends an event – especially one as big and prominent as ICE – we make sure you know we’re there.
We took over a large section of the exhibition hall with our eye-catching stand, complete with video walls, computer stations and a giant sign hanging from the ceiling.
What keeps players playing? It’s a question that’s taken up much time – and expense – for many gaming companies. They constantly try to identify tactics and strategies that will keep a player’s attention – and the money they might spend with it.
Because there are many many different options for players. They can easily switch to another platform, pick another game or move onto something new entirely. Players can afford to get easily bored, because there are so many other opportunities for them to try.
If you run a casino or amusement arcade, or any location where customers can visit to play and gamble in person, you’ll already know how important player rewards are. And how difficult they can be to manage effectively and efficiently.
Gift & Go offers a better way to thank your players. A better way to set-up and manage your player reward program and a better way to give your players the gifts they want.
There’s no secret to reward and incentive marketing. You reward your players with a free gift. You incentivise them to come back by letting them choose something they really want.
Your players are happy, they keep playing. The more they play the more they spend, and the more return you see on your investment. It really is that simple.
Your players expect the best. The best games, the best odds, the best rewards. They demand the best gaming experience, and if you give it to them, they’ll stay loyal. If not, they’ll go elsewhere to find something better. To keep your players playing you don’t just need to focus on the gaming experience. You need to look at your loyalty store experience too.
The whole purpose of an incentive marketing campaign is to attract more prospects, convert more leads and win more customers. Any incentive marketing campaign should bring financial rewards to your business, if run correctly.
Growing your gaming company means a constant effort to attract new players and build loyalty among your existing ones. Competition is fierce and you need to offer real, relevant rewards that stand out to new players and keep existing ones coming back again and again.