8th March 2022
Your players expect the best. The best games, the best odds, the best rewards. They demand the best gaming experience, and if you give it to them, they’ll stay loyal.
If not, they’ll go elsewhere to find something better.
To keep your players playing you don’t just need to focus on the gaming experience. You need to look at your loyalty store experience too.
Is it up to scratch?
Does your player loyalty store deliver:
Your players should be able to navigate to your loyalty store and access their points account instantly, without any hoops to jump through, any “account linking” and any glitches.
It should be simple and easy for your players to redeem their points against rewards, and that means your loyalty store has a simple, secure API connection that links directly to your existing loyalty set up.
Same username. Same password. Same account. All flawlessly integrated.
When players access your loyalty store, the last thing you want is them thinking they’ve left your site and are shopping elsewhere.
Your storefront should be fully branded and easily customisable, so you can make sure it’s a true reflection of your organisation. Your players shouldn’t even notice it as an extension of your website.
In fact, your players shouldn’t even think about their experience. It should be seamless, from logging into their account to browsing for the rewards they’d like, the entire process should deliver seamless UX.
We all have expectations when shopping online, so make your loyalty store like an ecommerce shop front and give your players the interface they want.
With Gift & Go, your loyalty point store works just like Amazon, delivering the same great user experience for your players. They’ll instantly recognise the set-up and easily navigate through their options. They can search for rewards and you can set recommended feature products to highlight popular rewards.
That Amazon ecommerce experience will also help highlight the huge range of gifts and rewards your loyalty store offers, another essential part of any player reward experience.
If you want your players to love redeeming their points and claiming rewards, you’ll need to make sure the gifts you offer are unbeatable. A single TV, one fragrance, two or three tech gadgets, and a handful of other options won’t cut it.
Not when the best loyalty stores deliver thousands of reward options. Use Gift & Go to connect to the power of Amazon Business, and you can choose from millions of rewards for your loyal players.
Give them the freedom to choose from up to 2,000 different redeemable products, and create fully customisable loyalty point ratios to set categories for those rewards.
It’s simple for admin managers and delivers an unrivalled experience for players.
When players see the huge choice of rewards on offer in your loyalty point store, they’ll keep coming back.
When they see the types of rewards available in higher categories, they’ll keep playing to earn more points.
When they’re torn between two great gifts, they’ll redeem one and remain a loyal player so they can soon redeem the second.
Using Gift & Go, you can also keep changing the rewards on offer with just the click of a button, giving your players even more reasons to return.
Showcasing that huge catalogue of ever changing gifts and giving players the freedom to choose their own rewards will also give them a glimpse of future possibilities. And with that seamless shopping experience, nothing will stop them playing on and coming back to redeem again and again.
Not even that wait for rewards.
There’s no worse experience than choosing a gift and all the anticipation that comes with, and then having to jump through lots of redemption hoops and a seemingly endless wait for delivery.
The best player loyalty stores provide near instant gratification, so your players can enjoy their rewards as quickly as possibly.
Because Gift & Go syncs directly with Amazon Business, it harnesses the power of Prime Delivery and Amazon’s quick, efficient fulfilment process.
Players simply check out like they’d expect when shopping on Amazon, and rewards are delivered in just a day or two (depending on geographic location) – all handled directly by Amazon.
It’s the simple, effective way to give your players the best loyalty store experience.
Gift & Go has once again secured a spot on the prestigious Sunday Times 100 list, marking its second consecutive year as one of the UK’s fastest-growing private businesses.
This recognition highlights the company’s consistent growth and success in the gifting and rewards sector.
Gift & Go makes the UK’s fastest-growing company list for the second year in a row, thanks to new partnerships, integrations, and casino deployments. Discover our growth and innovations!
Gift & Go has partnered with Scientific Games to enhance their lottery loyalty programs by integrating on-demand gifting technology. This collaboration allows lottery players in five U.S. states to quickly redeem and receive rewards from a selection of 1,800 products, with delivery times reduced from weeks to just two days.