A few weeks ago we took the team across the city to ICE – the world’s leading innovation showcase for the gaming industry.

And when our team attends an event – especially one as big and prominent as ICE – we make sure you know we’re there.

We took over a large section of the exhibition hall with our eye-catching stand, complete with video walls, computer stations and a giant sign hanging from the ceiling.

It could be seen from across the entire hall, showcasing our stand and broadcasting our promise to every attendee at ICE… that Gift & Go is the better way to say thank you.

3 days. 9 team members. Over 27,000 attendees

ICE London is a three day event for all the leading names in gaming to display their latest innovations, show off new releases and explore what’s new in the world of iGaming. 


It was an absolute privilege to be invited to the event and have the chance to display Gift & Go’s offer to gaming organisations, alongside some of the most prominent, most successful companies in the world. 

Nine of us made the event our home for the week, and we loved every minute of it.

With over 27,000 attendees coming through the doors and stopping by to chat, it was so great to be meeting face to face, sharing stories, and spreading the word about how Gift and Go is changing the way gaming companies reward their players.

Free gifts, exciting opportunities and a fantastic response

Given our status as the only gifting software provider recommended by Amazon Business, we could hardly turn up empty handed to ICE. 

So to incentivise visits to our stand and reward those who stopped by (we practice what we preach), we gave away hundreds of QR codes to attendees across the three days.

All they had to do was scan them to see if they were a lucky winner. We had loads of happy visitors walk away with some amazing gifts, and more importantly, they were blown away by the ease and simplicity of the Gift & Go reward process. 

We met some incredible people and spoke with dozens of other gaming companies, industry titans and global gaming experts about how Gift & Go is taking the sector by storm. Conversations that revealed plenty of new opportunities for us to develop our software even further.

A huge success all around

Everyone who stopped to chat to us commented on how our platform really could transform the way they attract new sign ups and reward existing players. Easy to use, looks amazing, integrates seamlessly and of course, delivers an incredible choice of gifts and rewards. 

Alongside demos of our software, attendees also walked away with a copy of our Gamer’s Guide, to show them exactly how Gift & Go could help them deliver a superior player reward experience. 


We had a fantastic response throughout the whole event and really got to showcase everything Gift & Go offers, promoting our brand with a brilliant stand, multiple video walls and lots of marketing activity across the three days.

Missed us? 

If you didn’t get a chance to stop by at ICE, or you just want to see what all the hype is about, then let us show exactly how Gift & Go works. 

Apply for a free trial or book a demo and claim your free gift


Latest Posts

Meet Gift & Go at ICE 2023

2nd February 2023

Gift & Go returns to ICE London 2023 with customisable demos, live action games, and hundreds of prizes to be won. Visit us at stand N2-143 to transform your player reward programs and incentive experiences with the latest gifting technology. Schedule a chat with the team.

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Gifting-on-demand gets even easier with automated invoicing

2nd February 2023

Managing real-time gifts and rewards just got a whole lot easier with Gift & Go, following the latest upgrade to our ‘My Account’ functionality.

It deploys new financial tools for all our clients, streamlining the way to review transactions, check pre-fund currency balances and review and download invoices. Take a look at the new features.

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The real benefits of real-time rewards

30th January 2023

The benefits of incentive marketing and player rewards are clear to any organisation that’s ever run a promotional offer, gift giveaway or loyalty program: a more interested audience, more new prospects acquired, more leads converted, more users playing on your platform, spending more money and playing for longer. 

Great incentive marketing and player reward programs build brand reputation, grow your database and generate more income. 

Read more

With Amazon’s preferred gifting, incentives and rewards partner, there’s a better way to say thank you.

Are you ready to Gift & Go?