Blog

Gift & Go shows ICE the better way to say thank you

4th May 2022

A few weeks ago we took the team across the city to ICE – the world’s leading innovation showcase for the gaming industry.

And when our team attends an event – especially one as big and prominent as ICE – we make sure you know we’re there.

We took over a large section of the exhibition hall with our eye-catching stand, complete with video walls, computer stations and a giant sign hanging from the ceiling.

It could be seen from across the entire hall, showcasing our stand and broadcasting our promise to every attendee at ICE… that Gift & Go is the better way to say thank you.

3 days. 9 team members. Over 27,000 attendees

ICE London is a three day event for all the leading names in gaming to display their latest innovations, show off new releases and explore what’s new in the world of iGaming.

It was an absolute privilege to be invited to the event and have the chance to display Gift & Go’s offer to gaming organisations, alongside some of the most prominent, most successful companies in the world.

Nine of us made the event our home for the week, and we loved every minute of it.

With over 27,000 attendees coming through the doors and stopping by to chat, it was so great to be meeting face to face, sharing stories, and spreading the word about how Gift and Go is changing the way gaming companies reward their players.

Free gifts, exciting opportunities and a fantastic response

Given our status as the only gifting software provider recommended by Amazon Business, we could hardly turn up empty handed to ICE.

So to incentivise visits to our stand and reward those who stopped by (we practice what we preach), we gave away hundreds of QR codes to attendees across the three days.

All they had to do was scan them to see if they were a lucky winner. We had loads of happy visitors walk away with some amazing gifts, and more importantly, they were blown away by the ease and simplicity of the Gift & Go reward process.

We met some incredible people and spoke with dozens of other gaming companies, industry titans and global gaming experts about how Gift & Go is taking the sector by storm. Conversations that revealed plenty of new opportunities for us to develop our software even further.

A huge success all around

Everyone who stopped to chat to us commented on how our platform really could transform the way they attract new sign ups and reward existing players. Easy to use, looks amazing, integrates seamlessly and of course, delivers an incredible choice of gifts and rewards.

Alongside demos of our software, attendees also walked away with a copy of our Gamer’s Guide, to show them exactly how Gift & Go could help them deliver a superior player reward experience.

We had a fantastic response throughout the whole event and really got to showcase everything Gift & Go offers, promoting our brand with a brilliant stand, multiple video walls and lots of marketing activity across the three days.