21st February 2022
Growing your gaming company means a constant effort to attract new players and build loyalty among your existing ones. Competition is fierce, and it’s all too easy for players to switch to another provider.
Unless of course, you have an unbeatable player reward programme.
To do that, you need to offer real, relevant rewards that stand out to new players and keep existing ones coming back again and again.
With our experience working alongside some of the biggest gaming providers in the world, we know the rewards that work best for player loyalty.
Let’s start with the elephant in the room.
There’s no doubt that gaming consoles are the most sought after, most in-demand rewards for any incentive programme – not just those specific to the gaming sector. But the question is, do you want to encourage your players to spend time gaming away from your organisation?
The more they play on a PlayStation or Xbox, the less likely they are to play on your site, right?
That’s one approach to take, and a reason why you may want to avoid offering consoles as a player reward. But on the flip side, gamers are gamers. They’re likely to be buying and playing these consoles regardless, so if they get them as a reward from you, you’ll earn their loyalty.
As long as the gaming experiences are diverse, you shouldn’t need to worry. You could offer your players:
A comfortable gaming setup is essential for any serious player, but even more casual gamers have come to appreciate the value of an optimised computer environment after two years of working from home.
So any gifts, rewards and incentives that improve the comfort of desks and the ergonomics of gaming are certain to be popular. They include:
As well as a comfortable setup, your players are also going to be looking for anything that delivers the optimum experience.
Rewards that boost the quality and immersiveness of their game time will always prove relevant and appreciated, including:
Lockdown hasn’t just seen a surge in gamers and Twitch streams. It’s also driven a huge rise in home health and fitness, and your players will also be looking for any rewards that can support their exercise regime.
Some of the most popular player loyalty programmes offer a wide range of workout equipment and associated tech as part of their rewards, including:
Although some of the rewards here might fall into the upper end of your loyalty point reward categories, there are plenty of lower budget options, particularly when it comes to helping your players stay refreshed.
There rewards will remind your players of your business whenever they eat or drink and include:
With so many relevant rewards to choose from, the secret to winning and keeping players is choice.
The freedom for players to pick their own rewards from an extensive selection.
With Gift & Go’s Amazon Business integration, it’s super simple and highly effective for your incentive and loyalty reward schemes to give your players a choice of thousands of relevant rewards every time.
See how it works for your players.
Gift & Go has once again secured a spot on the prestigious Sunday Times 100 list, marking its second consecutive year as one of the UK’s fastest-growing private businesses.
This recognition highlights the company’s consistent growth and success in the gifting and rewards sector.
Gift & Go makes the UK’s fastest-growing company list for the second year in a row, thanks to new partnerships, integrations, and casino deployments. Discover our growth and innovations!
Gift & Go has partnered with Scientific Games to enhance their lottery loyalty programs by integrating on-demand gifting technology. This collaboration allows lottery players in five U.S. states to quickly redeem and receive rewards from a selection of 1,800 products, with delivery times reduced from weeks to just two days.