There’s no secret to reward and incentive marketing. You reward your players with a free gift. You incentivise them to come back by letting them choose something they really want.
Your players are happy, they keep playing. The more they play the more they spend, and the more return you see on your investment. It really is that simple.
Your players expect the best. The best games, the best odds, the best rewards. They demand the best gaming experience, and if you give it to them, they’ll stay loyal. If not, they’ll go elsewhere to find something better. To keep your players playing you don’t just need to focus on the gaming experience. You need to look at your loyalty store experience too.
The whole purpose of an incentive marketing campaign is to attract more prospects, convert more leads and win more customers. Any incentive marketing campaign should bring financial rewards to your business, if run correctly.
Growing your gaming company means a constant effort to attract new players and build loyalty among your existing ones. Competition is fierce and you need to offer real, relevant rewards that stand out to new players and keep existing ones coming back again and again.
Whether you’re an insurer or work in any other sector, the psychology is the same. Vouchers don’t deliver the experience customers demand. It’s time to switch to physical rewards, it’s time to offer a real choice.
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If you’re running an incentive marketing campaign for Valentine’s Day, Gift & Go looks at how to get all your incentives ready for a Valentine’s themed campaign.
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Undertaking a reward or incentive marketing campaign isn’t something you’ll embark on lightly, not least because of the cost. Making sure you have the right gifts, the right software and the right set-up doesn’t come…
When you set up a new incentive marketing programme for your organisation, you’re typically faced with two immediate options: Do you go it alone and manage your own rewards, incentives and gifting campaigns? Or do…