Do you know exactly how well your customer acquisition marketing is performing? To really get to grips with customer acquisition, you’ll need to track a range of essential metrics that go far beyond the number of new customers onboarded that week.
The Winter Olympics is never short on drama, and your customers will be tuning in to make sure they don’t miss out on all of the excitement of this year’s event.
If you’re running an incentive marketing campaign for Valentine’s Day, Gift & Go looks at how to get all your incentives ready for a Valentine’s themed campaign.
If you’re looking forward to making 2022 your biggest and best year yet, you’ll know you need to focus on customer acquisition and retention. You’ll know you need to do something different to get noticed,…
Undertaking a reward or incentive marketing campaign isn’t something you’ll embark on lightly, not least because of the cost. Making sure you have the right gifts, the right software and the right set-up doesn’t come…
When you set up a new incentive marketing programme for your organisation, you’re typically faced with two immediate options: Do you go it alone and manage your own rewards, incentives and gifting campaigns? Or do…
Gifting technology provider Gift & Go has recently welcomed Playtech, the world’s leading gambling technology company, to its innovative new platform. Playtech is a true market leader in the gambling and financial trading industries. With…
When it comes to incentive marketing for customer acquisition and retention, not all rewards are created equal. It might seem like an obvious point, but incentive marketing is supposed to incentivise your prospects. To convince…
Whether you’re selling broadband or mobile phones, the Telecoms industry is cutthroat. Competition is fierce and customers are ruthless. With hundreds of deals to choose from – including new offers and incentives added on a…
When it comes to incentive marketing, there are lots of different ways to attract new customers and boost the loyalty of your existing ones. In fact, we identified 12 different types of incentives in our…
The competition for your customers’ attention – and loyalty – has never been fiercer. Marketplaces are crowded, advertising costs are rocketing and prospects are savvier than ever. They know to shop around to find the…
Choice is a powerful motivator. We make choices every minute of every day. Most of those choices are intuitive and unconscious, but we still make them. Then there’s those bigger conscious choices we’re aware of….