When it comes to incentive marketing for customer acquisition and retention, not all rewards are created equal. It might seem like an obvious point, but incentive marketing is supposed to incentivise your prospects. To convince…
Whether you’re selling broadband or mobile phones, the Telecoms industry is cutthroat. Competition is fierce and customers are ruthless. With hundreds of deals to choose from – including new offers and incentives added on a…
When it comes to incentive marketing, there are lots of different ways to attract new customers and boost the loyalty of your existing ones. In fact, we identified 12 different types of incentives in our…
The competition for your customers’ attention – and loyalty – has never been fiercer. Marketplaces are crowded, advertising costs are rocketing and prospects are savvier than ever. They know to shop around to find the…
Choice is a powerful motivator. We make choices every minute of every day. Most of those choices are intuitive and unconscious, but we still make them. Then there’s those bigger conscious choices we’re aware of….
If you’re thinking of running an incentive marketing campaign in December to acquire new customers, the gifts you choose as incentives matter more than ever. Because December is Christmas time. It’s the end of the…
Finding, attracting and converting new customers has never been easy. But over the last six years it’s become much tougher – with the costs to acquire new customers increasing by 60% since 2015. It’s a…
We’re always looking for ways to make our state-of-the-art gifting software even better. To make sure it goes above and beyond, giving you the best possible experience when you’re running your customer acquisition and retention…
If you’re already experienced with running customer rewards programs to boost acquisition and increase loyalty, you’ll know how important gifting software is. The right one makes your life a whole lot easier by smartly, efficiently…
The act of giving and receiving gifts is an age-old tradition, one that can trace its origins back to our evolution as a social species. We give to receive – reciprocal altruism – so together…
Customer acquisition has never been more difficult. Content marketing efforts can feel like a drop in a huge ocean of noise, and paid advertising costs – across all channels – continue to climb steeply. Competition…