The competition for your customers’ attention – and loyalty – has never been fiercer. Marketplaces are crowded, advertising costs are rocketing and prospects are savvier than ever.
They know to shop around to find the brand that offers the best deal for them. The brand that appeals to their needs at every level.
That’s where incentive marketing gives your business the advantage. It helps you turn your prospects’ head, convinces them you’re the right choice and wins their loyalty for years to come.
If you get it right.
With our ultimate guide to discount, reward and incentive marketing campaigns, we’ll help you get it right.
Get your FREE Ultimate Guide to Incentive Marketing
The what, why and how to’s of rewards and incentives
Incentive marketing is a powerful motivator for your new prospects and existing customers.
As we explain in our guide, it “helps you extract maximum value from your target audience, improving conversions rates and winning new customers AND making sure you earn more revenue from those customers over a longer period.”
You’ll see why you should incorporate incentives into your overall marketing strategy, how it can help you cut costs and deliver a better customer experience, and why it really works for businesses big and small.
You’ll learn how and why incentive marketing can make a big impact on your bottom line.
We share details on the 12 types of incentives, including:
- Discounts, coupons and promo codes
- Referral schemes
- Loyalty schemes
- Rewards and bonuses
- Cashback programmes
- …and more
And we rank the effectiveness of each so you know where to focus your efforts.
5 common pitfalls you can avoid
Our ultimate guide to incentive marketing also includes the five common pitfalls that many campaigns run into. Pitfalls like:
- Spiralling costs
- Ineffective logistics
- Inappropriate rewards
We walk you through all the challenges of incentive marketing so you know exactly what to expect. And we show you how it’s easy to avoid these common pitfalls when you put the right strategies – and the right software – in place, before you begin any incentive marketing.
Your step by step guide to a highly successful incentive marketing campaign
This free guide is designed to help you get started with any type of incentive marketing campaign. Whatever sector your business operates in, from gaming or insurance to telecoms or finance, it’s your simple, effective ‘cheat sheet’ to running highly effective gifting, reward and incentive campaigns.
From identifying the best possible customer rewards to streamlining your operations and eliminating stock and storage requirements, our guide is all you need to get started.
Make sure your business benefits from all the pros of incentive marketing, avoids the cons, and uses the right software to run your campaigns efficiently and effectively.
Download the Ultimate Guide to Incentive Marketing now