Author Archives: Rachele Carraro

Premier League Kick Off – The top rewards and incentives to attract new players this season

It’s that time of the year again, the start of another epic Premier League season. 380 games which means 380 opportunities for you to attract Premier League fans to your gaming platform to place their bets. Stakes are high and competition is fierce, so what do you do to stand out and build player loyalty?

You offer the top rewards and incentives that every football fan would love to get their hands on.
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customer acquisition and retention strategies

Gift Cards Vs Physical Gifts: Where should your iGaming Business focus its incentive marketing

If you’re running any incentive marketing campaigns, new customer acquisition strategies or loyalty reward programs for your iGaming business, you’ll know there’s one big decision you always have to make: What type of incentives to offer? It’s a tough decision to make. Should you offer gift cards or physical gifts?  … Read More

How to increase casino participation with gifting software

There are many different ways to increase participation in your casino, from player reward programs to free giveaways, unique gaming platforms to one-of-a-kind attractions. 

But one of the simplest and most effective ways to increase casino participation is through gifting and reward software.  … Read More

5 ways to reduce player acquisition costs with the right incentive software

Attracting new players to your gaming platform is no easy task. Certainly not when prices are rising everywhere – whether that’s the cost of goods or the cost of Google.  But that doesn’t mean you’re stuck paying more and more … Read More

What to look for in a player rewards and loyalty platform

The essential attributes of a great loyalty platform?  You can list them up in just three words. Ease. Experience. Return. But it’s got to work both ways. Ease, experience and return not just for your players, but for your team … Read More

Gift & Go Wins Acquisition & Retention Partner of the Year at the EGR B2B Awards

At a prestigious ceremony in London’s The Brewery last night, surrounded by some of the gaming industry’s biggest names, Gift & Go won the highly-respected EGR B2B Award for Acquisition & Retention Partner of the Year. 

Fighting off stiff competition from 15 other amazing suppliers, platforms and software providers that support the gaming sector, Gift & Go was recognised as the true leader in our field… and we couldn’t be happier.  … Read More

Are manual processes holding your player reward program back?

To encourage players to keep playing, optimise your operational efficiencies and get better results across your organisation, you deploy streamlined, automated technology wherever  you can.

So why do so many gaming companies still rely on manual processes for their player rewards and incentives?  … Read More

How to attract more players to your gaming platform

New player acquisition is tough. There’s no two ways about it. Costs continue to rise rapidly, and many tried and tested strategies are becoming less and less effective. 

Attracting new players is hard, but it’s not impossible. Far from it. 

With the right channels and the right approach, you can attract more players to your site, encourage them to register, and get them playing.  … Read More

What Does It Take To Get Players to Switch Gaming Platforms?

Whether you’re running a casino, an amusement arcade, or an online gaming problem, you’ll always be on the lookout for new players.

You’ll be searching for that smart advantage that’ll appeal to your competitors’ players, and convince them that it’s worth ditching the familiar and switching to your brand, your platform. … Read More

Gift & Go shows ICE the better way to say thank you

A few weeks ago we took the team across the city to ICE – the world’s leading innovation showcase for the gaming industry.

And when our team attends an event – especially one as big and prominent as ICE – we make sure you know we’re there.

We took over a large section of the exhibition hall with our eye-catching stand, complete with video walls, computer stations and a giant sign hanging from the ceiling. … Read More