5th September 2022
After months and months of work behind the scenes, this month we’re finally ready to put live our new integration with Playtech and announce our partnership with the world’s leading gambling technology company.
It’s been a long time coming, as we’ve been in close development with the Playtech team for several months now, making sure Gift & Go integrates seamlessly into their existing software – right into IMS and their Player Journey tool.
That time and effort has been worth the wait – as it means some of the biggest and best-known gaming organisations in the world now have direct access to Gift & Go.
They can all now embrace the better way to reward their players at the click of a button.
Playtech is the gambling industry’s leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker.
It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy.
Gift & Go’s new integration with Playtech combines the power of Amazon Business with the simplicity of Player Journey.
It sits directly within the Playtech platform, with full access to all user data in Playtech’s IMS.
Most importantly, it syncs seamlessly with Player Journey, letting Playtech licensees supercharge all their marketing incentives and offer the best customer retention and rewards solution.
Those licensees and users can simply map out their own tailor-made journeys in the Player Journey software, assigning any action point as a trigger for a player reward via Gift & Go.
As Mark Jones, SaaS Commercial Partnerships Manager at Playtech, says:
“Player Journey is already one of the most versatile player engagement tools in the industry – and now our partnership with Gift & Go means our operators have the power and flexibility to offer their players a truly enhanced rewards experience.”
Our new integration gives 150+ Playtech licensees direct access to the quick and easy way to reward their players with physical gifts whenever they like. Playtech licensees now get an unrivalled choice in the gifts and rewards they can offer their players as part of a wide range of incentive marketing and loyalty campaign. Any trigger or action point in Player Journey can be used to offer players a choice of real, relevant gifts – via Amazon Business’ huge catalogue.
It’s gifting made simple and the chance to leverage the real power of Player Journey.
And for Gift & Go, the new partnership gives us the opportunity to show hundreds of leading gaming organisations that there’s a better way to say thank you.
A better way to reward player loyalty with physical gifts
A better way to attract new players.
The Gift & Go way.
If you’re a Playtech user already, find out more information here.
Gift & Go has once again secured a spot on the prestigious Sunday Times 100 list, marking its second consecutive year as one of the UK’s fastest-growing private businesses.
This recognition highlights the company’s consistent growth and success in the gifting and rewards sector.
Gift & Go makes the UK’s fastest-growing company list for the second year in a row, thanks to new partnerships, integrations, and casino deployments. Discover our growth and innovations!
Gift & Go has partnered with Scientific Games to enhance their lottery loyalty programs by integrating on-demand gifting technology. This collaboration allows lottery players in five U.S. states to quickly redeem and receive rewards from a selection of 1,800 products, with delivery times reduced from weeks to just two days.