When it comes to incentive marketing for customer acquisition and retention, not all rewards are created equal. It might seem like an obvious point, but incentive marketing is supposed to incentivise your prospects. To convince them to sign up or … Read More
Author Archives: Rachele Carraro
How to use the power of Amazon to attract and retain customers for your Telecoms business
Whether you’re selling broadband or mobile phones, the Telecoms industry is cutthroat. Competition is fierce and customers are ruthless. With hundreds of deals to choose from – including new offers and incentives added on a daily basis – it’s easy … Read More
7 Reasons to Avoid Gift Cards If You Want to Win and Keep More Customers
When it comes to incentive marketing, there are lots of different ways to attract new customers and boost the loyalty of your existing ones. In fact, we identified 12 different types of incentives in our ultimate guide, some more effective … Read More
Get Your Incentive Marketing Started With Our Free Ultimate Guide
The competition for your customers’ attention – and loyalty – has never been fiercer. Marketplaces are crowded, advertising costs are rocketing and prospects are savvier than ever. They know to shop around to find the brand that offers the best … Read More
The Power of Choice in Incentive Marketing
Choice is a powerful motivator. We make choices every minute of every day. Most of those choices are intuitive and unconscious, but we still make them. Then there’s those bigger conscious choices we’re aware of. When to get out of … Read More
The best ‘end of year’ themed rewards to acquire new customers
If you’re thinking of running an incentive marketing campaign in December to acquire new customers, the gifts you choose as incentives matter more than ever. Because December is Christmas time. It’s the end of the year, and your prospects’ minds … Read More
5 ways to improve and streamline your customer acquisition marketing
Finding, attracting and converting new customers has never been easy. But over the last six years it’s become much tougher – with the costs to acquire new customers increasing by 60% since 2015. It’s a huge challenge to cut through … Read More
Upgrades, enhancements, and multiple new features on the Gift & Go platform
We’re always looking for ways to make our state-of-the-art gifting software even better. To make sure it goes above and beyond, giving you the best possible experience when you’re running your customer acquisition and retention programmes. Over the last few … Read More
Why the right gifting software is essential for your customer rewards program
If you’re already experienced with running customer rewards programs to boost acquisition and increase loyalty, you’ll know how important gifting software is. The right one makes your life a whole lot easier by smartly, efficiently and cost effectively managing all … Read More
The Psychology Behind Receiving a Physical Gift
The act of giving and receiving gifts is an age-old tradition, one that can trace its origins back to our evolution as a social species. We give to receive – reciprocal altruism – so together we can survive by helping … Read More