30th September 2021
Finding, attracting and converting new customers has never been easy. But over the last six years it’s become much tougher – with the costs to acquire new customers increasing by 60% since 2015.
It’s a huge challenge to cut through all the noise of the competition, get your brand in front of the right prospects and encourage them to act.
It’s why customer acquisition marketing is probably already a big focus for your organisation. If you can improve and streamline any areas of that marketing strategy, then you’ll be setting your operations up for success. Put the right foundations and right changes in place, and you’ll acquire more customers.
Here are five tips to start:
The first step in improving your customer acquisition marketing should focus on standing out against your competitors. Your brand – and your offer – needs to be more appealing than any other when your prospects are shopping around.
To do that, you need to focus on a hyper relevant offer. You need to be the perfect match for your target audience.
Start by re-visiting and developing your buyer personas. Get as granular as you can by investigating who they are, what they do, how they act, their likes and dislikes. Then adapt every part of your offer to appeal specifically to that persona. That includes:
With the right gifting software, you can make sure every gift or reward you offer as part of your customer acquisition strategy is tailored specifically to each of your buyer personas.
You can offer a large, diverse range of gifts, to make sure that you appeal to all your prospects.
Grabbing your prospects’ attention is a vital place to start, but you also need to make sure you can keep them engaged throughout the whole sales journey and conversion process.
Your prospects want a good, positive experience when dealing with your brand. They expect a friction-free experience if they choose your business. According to McKinsey, “70% of buying experiences are based on how the user feels they are being treated.”
If you want to improve your customer acquisition, you’ll need to focus on streamlining your customer journey. You’ll need to make sure your prospects feel valued, and that means:
Customer acquisition is not a quick, simple process. For the majority of products and brands, the buying process is a considered one.
That means that in order to improve your customer acquisition, you need to inform and educate your prospects. You need to share relevant, effective content with them at every stage of the sales funnel to:
A well-placed, highly relevant reward – one your prospects will actually value – can be just the incentive you need to move your prospect from desire to action.
The trick to sharing good, relevant content is to automate wherever possible, so whenever your prospects take a specific action or indicate their interest, your marketing software instantly shares the content they need at that stage.
Look at all your other processes too, to identify where automating and streamlining tasks could improve the customer journey – and increase the likelihood of a conversion.
That might include:
Finally, if you use incentive marketing as part of your customer acquisition strategy, then you should focus on improving and streamlining the way you reward your customers.
You shouldn’t be ordering, stocking, or storing physical rewards in your organisation, and you shouldn’t be worrying about shipping and delivery logistics.
With a digital gifting platform like Gift & Go, you’ll never have to stock a physical reward again. You’ll still get all the benefits of offering your prospects physical gifts to help you acquire them as customers, but you’ll never have to deal with:
With the right software, that’s all taken care of for you, instantly improving and streamlining your customer acquisition marketing.
Find out more about how Gift & Go can help you acquire more customers.
Gift & Go has once again secured a spot on the prestigious Sunday Times 100 list, marking its second consecutive year as one of the UK’s fastest-growing private businesses.
This recognition highlights the company’s consistent growth and success in the gifting and rewards sector.
Gift & Go makes the UK’s fastest-growing company list for the second year in a row, thanks to new partnerships, integrations, and casino deployments. Discover our growth and innovations!
Gift & Go has partnered with Scientific Games to enhance their lottery loyalty programs by integrating on-demand gifting technology. This collaboration allows lottery players in five U.S. states to quickly redeem and receive rewards from a selection of 1,800 products, with delivery times reduced from weeks to just two days.