Author Archives: Rachele Carraro

How to prepare your incentive marketing campaigns for Valentine’s Day

If you’re running an incentive marketing campaign for Valentine’s Day, Gift & Go looks at how to get all your incentives ready for a Valentine’s themed campaign. … Read More

The top gifts, incentives and rewards for 2022

If you’re looking forward to making 2022 your biggest and best year yet, you’ll know you need to focus on customer acquisition and retention.  You’ll know you need to do something different to get noticed, to put your brand head … Read More

Manual vs Digital – The Costs of Incentive Marketing

Undertaking a reward or incentive marketing campaign isn’t something you’ll embark on lightly, not least because of the cost. Making sure you have the right gifts, the right software and the right set-up doesn’t come cheap.  But some approaches are … Read More

5 Reasons to Manage Your Own Gifting Campaign

When you set up a new incentive marketing programme for your organisation, you’re typically faced with two immediate options:  Do you go it alone and manage your own rewards, incentives and gifting campaigns?  Or do you outsource to a third … Read More

Playtech Joins The Gift & Go Platform

Gifting technology provider Gift & Go has recently welcomed Playtech, the world’s leading gambling technology company, to its innovative new platform. Playtech is a true market leader in the gambling and financial trading industries. With over 170 licenses, they provide … Read More

The 8 worst ‘consolation’ prizes and rewards to avoid in your incentive marketing

When it comes to incentive marketing for customer acquisition and retention, not all rewards are created equal.  It might seem like an obvious point, but incentive marketing is supposed to incentivise your prospects. To convince them to sign up or … Read More

How to use the power of Amazon to attract and retain customers for your Telecoms business

Whether you’re selling broadband or mobile phones, the Telecoms industry is cutthroat. Competition is fierce and customers are ruthless. With hundreds of deals to choose from – including new offers and incentives added on a daily basis – it’s easy … Read More

7 Reasons to Avoid Gift Cards If You Want to Win and Keep More Customers

When it comes to incentive marketing, there are lots of different ways to attract new customers and boost the loyalty of your existing ones. In fact, we identified 12 different types of incentives in our ultimate guide, some more effective … Read More

Get Your Incentive Marketing Started With Our Free Ultimate Guide

The competition for your customers’ attention – and loyalty – has never been fiercer. Marketplaces are crowded, advertising costs are rocketing and prospects are savvier than ever.  They know to shop around to find the brand that offers the best … Read More

The Power of Choice in Incentive Marketing

Choice is a powerful motivator. We make choices every minute of every day. Most of those choices are intuitive and unconscious, but we still make them.  Then there’s those bigger conscious choices we’re aware of. When to get out of … Read More