Leveraging AI to personalize player reward programs
8th January 2026AI is reshaping casino player rewards. From real-time trend insights to behaviour-based triggers, learn how personalized gifting drives engagement, loyalty, and repeat visits
2nd March 2023
With huge new partnerships, big client wins and extensive product innovations, it’s been a massive year of growth for Gift & Go. So big in fact, that we’ve just been named on the Financial Times’ FT1000 list of Europe’s fastest growing companies.
But we’re not just in the top 1000. We’re not just in the top 100, or the top 50, or even the top 10.
We’re one of the top 5 fastest growing companies in Europe.
The FT1000’s methodology is based on revenue growth in the three years up to 2021, and showcases just how far Gift & Go has come since we launched in 2017.
We’ve increased our revenue by over 13,000%, and our staff numbers have grown five fold.
Most importantly, over that time we’ve developed world-leading gifting-on-demand software using state-of-the-art technology that’s transformed how global gaming companies and land-based casinos incentivise and reward their players.
Our CEO and Co-Founder, Joe Hall, said:
“Being named as one of Europe’s top 5 fastest growing companies is a real recognition of all the incredible hard work and dedication our team has put into the Gift & Go platform – and our wider business – over the last few years. It’s testament to the impact our software is having in the gaming sector… and beyond.”
This year’s FT1000 rankings only cover the growth and revenue period up to 2021. In the last year alone, we’ve released our new real-time gifting API, we’ve signed prominent partnerships with the likes of Playtech and Light & Wonder, and we’ve onboarded some major global players in the gaming industry.
And we’re not stopping there.
We have some huge expansion plans in the works for 2023, more exciting new product developments and dozens of opportunities we’re already starting to explore.
Our growth is only just beginning.
If you want to know what all the excitement is about and see exactly why we’re one of Europe’s fastest growing companies:
AI is reshaping casino player rewards. From real-time trend insights to behaviour-based triggers, learn how personalized gifting drives engagement, loyalty, and repeat visits
Player loyalty is changing fast. Today’s players expect personalized, emotionally engaging rewards that go beyond the casino floor. Discover how modern loyalty programs – and platforms like Gift & Go – are redefining what it means to keep players coming back.
The Gift & Go team made a big impact at G2E 2025 in Las Vegas, showcasing our latest innovations in on-demand player rewards and exploring how digital transformation and personalization are shaping the future of gaming loyalty programs.