Leveraging AI to personalize player reward programs
8th January 2026AI is reshaping casino player rewards. From real-time trend insights to behaviour-based triggers, learn how personalized gifting drives engagement, loyalty, and repeat visits
5th January 2023
2023 is already shaping up to be an exciting, growth-filled year for Gift & Go. Alongside our integrations with leading global gaming providers like Playtech and partnerships with huge casino gaming technology firms like Light & Wonder, we’ve recently been given the go ahead to expand our platform and services into the US state of Michigan.
We’ve successfully secured a Vendor Registration approval with the Michigan Gaming Control Board, which means our industry-leading gifting-on-demand services are now available for gaming providers operating in the state.
Those operators – like betPARX – can now take full advantage of our state-of-the-art technology and our seamless integrations. They can now use our revolutionary software to build truly personalised, on-demand gifting experiences and transform their player reward programs.
Benefits that will help gaming operators in Michigan reach further, grow faster and retain more players.
The Vendor Registration is required of any company that wants to provide goods or services to internet gaming operators and platform providers in Michigan. Our approval grants us a 5-year licence, during which we’ll be rapidly expanding across the Great Lakes State (and beyond).
If, like betPARX, you’re one of the forward thinking gaming providers operating in Michigan and want to deliver a more personalised, more effective gifting and rewards experience for your players, then let us show you what Gift & Go can do.
AI is reshaping casino player rewards. From real-time trend insights to behaviour-based triggers, learn how personalized gifting drives engagement, loyalty, and repeat visits
Player loyalty is changing fast. Today’s players expect personalized, emotionally engaging rewards that go beyond the casino floor. Discover how modern loyalty programs – and platforms like Gift & Go – are redefining what it means to keep players coming back.
The Gift & Go team made a big impact at G2E 2025 in Las Vegas, showcasing our latest innovations in on-demand player rewards and exploring how digital transformation and personalization are shaping the future of gaming loyalty programs.