Leveraging AI to personalize player reward programs
8th January 2026AI is reshaping casino player rewards. From real-time trend insights to behaviour-based triggers, learn how personalized gifting drives engagement, loyalty, and repeat visits
As our rapid expansion across North America continues on the back of our new partnerships with IGT and Light & Wonder, our EGR award nominations, and our innovative casino reward programs, we’re excited to announce our latest incorporation in Ontario, Canada.
We’ve been keen to expand into Canada for a long time, and the province of Ontario in particular has a well-established gaming space and rapidly maturing market.
Our incorporation there is a formality required by the AGCO (Alcohol and Gaming Commission of Ontario), which oversees all rules and regulations in the province. It sets up Gift & Go to fully open up our operations in the region, building on the success we’ve already seen.
Our move into the Canadian market has been a long time coming.
One of our oldest clients – Kindred US – has a large presence in Ontario and another – BetParx – operates sportsbook betting in the province.
Alongside an ever growing number of sportsbook operators in the area, Ontario is also home to several land based casinos who run gaming and management systems powered by Light & Wonder and IGT.
Both of them are key partners for Gift & Go.
We’re already following up a number of enquiries from gaming platforms and casino operators in Ontario.
If you want to make sure you’re deploying the most advanced, most effective gifting software as part of your player reward programs, we’d love to hear from you too.
AI is reshaping casino player rewards. From real-time trend insights to behaviour-based triggers, learn how personalized gifting drives engagement, loyalty, and repeat visits
Player loyalty is changing fast. Today’s players expect personalized, emotionally engaging rewards that go beyond the casino floor. Discover how modern loyalty programs – and platforms like Gift & Go – are redefining what it means to keep players coming back.
The Gift & Go team made a big impact at G2E 2025 in Las Vegas, showcasing our latest innovations in on-demand player rewards and exploring how digital transformation and personalization are shaping the future of gaming loyalty programs.