When we said we were serious about our expansion in 2023, we meant it. We’re focused on giving gamers and gaming providers the very best gifting and reward experience, so we’re excited to announce our next step on that journey:
Our latest agreement with International Game Technology – IGT – a global leader in the gaming sector.
Enhancing IGT ADVANTAGE™
Our agreement with IGT is all centred around the integration of our Gift & Go platform into the IGT ADVANTAGE™ casino management system to help casino operators modernise their loyalty club prizing.
It gives IGT casino operators the chance to supercharge their player rewards and transform their promotional gift programs with:
- Full integration into IGT ADVANTAGE™ systems and all player data all in one place
- Simple, seamless reward redemption directly in slot machine service windows
- Fast, hassle-free gift fulfilment directly via Amazon Business
It gives casino operators more ways to attract and retain players, more opportunities to keep them engaged, and more chances to increase their revenue.
As our co-CEO Jon Reuben says, the IGT/Gift & Go integration “helps a diverse spectrum of casino operators significantly enhance their loyalty and continuity club gifting programs, which can help increase revenue and reduce player walk rate.”
Delivering a modern experience for casinos and their guests
One of the driving forces behind the relationship is IGT’s desire to deliver more value to their operators (and their players) through state-of-the-art technology and a modern experience.
Gift & Go offers both, bringing gifting and reward processes into the 21st century.
For Ryan Reddy, IGT SVP Global Video Poker, VLT, Systems and Payments, the Gift & Go integration is:
“A great way to enhance our systems solutions offering while helping our customers reduce product storage demands, labour requirements and capital allocations through a convenient and modern experience for their guests.”
In short, it helps casino operators using IGT ADVANTAGE™ to:
- No more gift inventory! Gift & Go is true gifting-on-demand and eliminates the need to pre-purchase inventory.
- No more waiting in lines! Players choose gifts directly at the slot machine and Amazon delivers it to their home address.
- Your players spend more time on the device instead of leaving the machine to wait in line, go to the players club desk, or visit a kiosk location.
- Automate your promotions based on criteria set directly in IGT ADVANTAGE™.
- Ditch complicated player rewards and unnecessary third parties.
- Increase player retention rates with promotions that drive trips to your property.
- Eliminate all stock, storage, and shipping worries.
- No more rain checks for players, everyone gets what they want!
- No need to hire additional staff on gift giveaway days to cope with demand.
- Build stronger brand loyalty and extend player lifetime value.
Most importantly, it lets casino operators offer a huge, unbeatable range of rewards and prizes in any way they like, and it gives players the freedom to choose the rewards they really want.
All through a state-of-the-art, modern gifting experience.
Learn more about our IGT ADVANTAGE™ integration here.
