Leveraging AI to personalize player reward programs

AI is now shaping every major decision for casino operators, transforming every part of the player ecosystem, as we saw at the recent G2E. 

Almost every talk, every keynote and every demo on the expo floor talked about the opportunities of AI. 

Adoption is happening across the industry – from managing staffing levels to matching real-time casino traffic, to analyzing game play data for future design improvements.

And in player reward programs, it’s streamlining on-demand gifting and elevating personalization like never before. 

1. Analyze product trends and insights to stay relevant 

Must-have appliances change every week. New electronics upgrades are released monthly and the hottest items shift in near real-time to reflect the latest TikTok trend. Catalogs age in days now, not months. 

Without real-time insight, even the best reward programs quickly feel out of touch and outdated.

But AI trend analysis lets you filter between the real must-haves and the short-lived fads, pinpointing the products that are in-demand by your players, as often as every seven days. 

With real-world data gathering and instant report generation from a leading gaming rewards platform like Gift & Go, you can predict the next line of kitchen appliances, the new tech gadgets and the gifts and apparel linked to the next up-and-coming trend in seconds. 

And you can manage your catalog upkeep automatically with AI, reducing time spent by up to 80%.

2. Trigger player rewards at key milestones with full system integration 

Integrate your player reward program with your casino management system (like IGT ADVANTAGE™ or Konami SYNKROS), and you can use AI to find and recommend a huge range of rewards to your most loyal players whenever you want. 

Set up automated AI triggers to reward players based on account activity or key milestones, and let AI suggest the best rewards after analysing their previous play and redemption history. E.g. for: 

• Birthdays and anniversaries
• Number of loyalty points earned
• Set number of games played
• Total spend amount reached

When players have been inactive for a set period of time and you want to encourage them back to your casino, a personalized offer can increase re-engagements by 20%. 

Players feel like you know and care about them, and your team can take a hands-off approach to focus on other key tasks. 

AI can also help you build behaviour-based journeys that incorporate rewards at set stages – perfect for welcoming new players to your reward program and making sure it evolves as player habits do.  

Trigger low value rewards after a set number of spins or cash-in value, and/or higher rewards based on number of stays or total amount spent at your property. 

3. Attract more players to the casino floor with targeted promotions 

Pair AI marketing tools with a player reward platform like Gift & Go that operates across devices – on mobile, in-kiosk and at the slot machine – and you’ll broadcast marketing comms and engage more players more effectively. 

From in-app announcements about the latest giveaway to everyone, to targeted comms and reward offers for your most high-value players, AI can customize and personalize both messages and gift options for every member of your reward program, based on their behaviours and demographics. 

Just set your parameters and watch as the program recommends a real, relevant reward option that gives players a real reason to visit your casino. 

You can even tailor messaging and promotions to trigger when AI detects a player losing interest or leaving your casino floor. 

Already deployed in properties like Graton Casino and MGM, Gift & Go’s Play&Earn promotion – supported by personalized, AI-driven reward options – is outperforming traditional gifting in both engagement and repeat visits.

Better still, you never need to worry about stocking physical gifts and dealing with rain checks ever again.

AI helps reduce promotional waste, and keep players playing for longer. 

4. Personalize player rewards at an individual level 

At the end stage of any player reward program, AI can optimize the reward itself for every single player. 

Old or young, home cook or Lego fanatic, tech-obsessed or a fan of all things sparkly – whatever your players’ demographics, preferences and hobbies, Gift & Go’s revolutionary AI tools recommend the best, more personal reward every time.

Capable of scanning, recommending and delivering a personalized choice for hundreds-of-millions of products, with minimal time or effort, it gives players the rewards that truly say thank you for their loyalty.

The rewards that show you really understand them. 

Right player, right time, right reward

Whether you want to use AI to:

• Identify high-impact promotion themes 
• Suggest ideas for the must-have gifts this season 
• Build promotional campaigns and products offers within specified tiers 
• Automate rewards based on player behaviours, or 
• Recommending the most personalized rewards at an individual player level

The impact is clear. 

Adopting AI in your player reward program will transform your approach to personalization and increase all your key metrics – from footfall to redemption, coin-in to total property spend. 

Using an AI-enhanced platform like Gift & Go takes your reward program to the next level, giving all your players the rewards they really want and securing the loyalty of the next generation.

Book a demo today and see exactly how AI can build a personalized reward recommendation from your own interests.

It’s the fastest way to understand how AI-driven gifting works in your property