21st May 2024
Last year, we announced our exciting new partnership with IGT, global leaders in the gaming sector.
We shared details of how we were planning to integrate our unrivaled on-demand gifting platform into the IGT ADVANTAGE™ casino management system to deliver real-time in-machine gifting for casino operators all across North America.
After months of hard work, we’re thrilled to announce that we’ve completed the first rollout of Gift & Go IGT integration onto the casino floor.
Graton Resort & Casino is the largest gaming destination in Sonoma County, California. Opened in 2013 by the Federated Indians of Graton Rancheria, it boasts over 3,000 state-of-the-art slot machines, over 100 table games, luxurious AAA Four Diamond accommodations, a world-class spa and salon, and multiple upscale and casual dining options.
Graton delivers a premium gaming experience in the heart of Northern California, and their player rewards are at the center of it all.
Recognizing the importance of providing a superior loyalty and reward experience, Graton’s casino operators saw Gift & Go’s IGT ADVANTAGE™ integration as an opportunity to enhance their gifting options and redemption processes for their players.
They jumped at the chance to deploy our state-of-the-art gifting & gaming technology first.
IGT ADVANTAGE™ is a powerful casino management system, and as one of IGT’s biggest customers, Graton was one of the first to hear about the new integration with Gift & Go. When the Graton Resort & Casino management team recognized how Gift & Go could enhance its applications even further, they were eager to learn more.
And when the Graton team trialed the integration in person, they knew instantly how it could transform their player rewards.
With:
… it was clear that Gift & Go could be rolled out across Graton’s entire casino floor.
And that’s what we did.
Working closely with the operations team behind the scenes, our team has supported the complete rollout of Gift & Go’s IGT ADVANTAGE™ integration over the past few months.
Now fully live and supporting powerful player reward experiences, Gift & Go is helping Graton:
It’s already proven itself, with players claiming earned rewards at their machine instantly. There’s no need to stop playing, no need to leave the machine.
Players simply browse their gift options on the screen (or the player login screen underneath), select the preferred gift, and confirm their shipping address.
It’s that simple, and that effective.
On the casino floor at Graton, players have already been raving about the ease of the reward experience and the incredible range of gifts on offer.
The launch of our IGT ADVANTAGE™ integration with Graton Resort & Casino marks the first of many such deployments for Gift & Go.
We have several more properties across the US preparing to roll out the same on-machine gifting technology over the next few months to transform their player reward experiences.
Do you want to join them?
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Gift&Go is thrilled to announce the opening of our first U.S. office at the Black Fire Innovation Hub in Las Vegas, a landmark moment in our journey to enhance gifting solutions across the North American gaming and hospitality industries.
This expansion not only places us closer to our valued clients but also reinforces our commitment to innovation, agility, and tailored support. Nestled in a hub of creativity and technological advancement, our Las Vegas office is primed to foster stronger relationships and bring exciting new possibilities to life.