Last year, we announced our exciting new partnership with IGT, global leaders in the gaming sector.
We shared details of how we were planning to integrate our unrivaled on-demand gifting platform into the IGT ADVANTAGE™ casino management system to deliver real-time in-machine gifting for casino operators all across North America.
After months of hard work, we’re thrilled to announce that we’ve completed the first rollout of Gift & Go IGT integration onto the casino floor.
In-machine gifting goes live in Graton
Graton Resort & Casino is the largest gaming destination in Sonoma County, California. Opened in 2013 by the Federated Indians of Graton Rancheria, it boasts over 3,000 state-of-the-art slot machines, over 100 table games, luxurious AAA Four Diamond accommodations, a world-class spa and salon, and multiple upscale and casual dining options.
Graton delivers a premium gaming experience in the heart of Northern California, and their player rewards are at the center of it all.
Recognizing the importance of providing a superior loyalty and reward experience, Graton’s casino operators saw Gift & Go’s IGT ADVANTAGE™ integration as an opportunity to enhance their gifting options and redemption processes for their players.
They jumped at the chance to deploy our state-of-the-art gifting & gaming technology first.
Why integrate Gift & Go?
IGT ADVANTAGE™ is a powerful casino management system, and as one of IGT’s biggest customers, Graton was one of the first to hear about the new integration with Gift & Go. When the Graton Resort & Casino management team recognized how Gift & Go could enhance its applications even further, they were eager to learn more.
And when the Graton team trialed the integration in person, they knew instantly how it could transform their player rewards.
With:
- Full slot machine integration
- Direct redemption on M5 ready slot machines
- Support for 30+ screen sizes…
… it was clear that Gift & Go could be rolled out across Graton’s entire casino floor.
And that’s what we did.
Deployment on Graton’s casino floor
Working closely with the operations team behind the scenes, our team has supported the complete rollout of Gift & Go’s IGT ADVANTAGE™ integration over the past few months.
Now fully live and supporting powerful player reward experiences, Gift & Go is helping Graton:
- Build targeted gifting promotions in IGT Patron Management
- Run smarter, data-driven reward programs
- Eliminate long redemption lines on the casino floor
- Increase time spent on slot machines and coin in
- Maximize player preference in gifts for all their players
It’s already proven itself, with players claiming earned rewards at their machine instantly. There’s no need to stop playing, no need to leave the machine.
Players simply browse their gift options on the screen (or the player login screen underneath), select the preferred gift, and confirm their shipping address.
It’s that simple, and that effective.
On the casino floor at Graton, players have already been raving about the ease of the reward experience and the incredible range of gifts on offer.
The first of many IGT ADVANTAGE™ integrations
The launch of our IGT ADVANTAGE™ integration with Graton Resort & Casino marks the first of many such deployments for Gift & Go.
We have several more properties across the US preparing to roll out the same on-machine gifting technology over the next few months to transform their player reward experiences.
Do you want to join them?
Find out more.
