Gift & Go partners with Betfair to help deliver a superior player reward experience

When you run the world’s largest online betting exchange – offering a comprehensive range of gambling products including sports betting, online casino, poker, and bingo – you have a lot of players to look after. 

A lot of players to keep engaged, keep playing and keep returning. Over 4 million in fact. 

To do that, you need an unparalleled gifting and reward experience for your players. You need a gifting solution that lets you customize that reward experience for each of those 4 million players, to help increase their satisfaction and their loyalty. 

You need an integration with an unrivaled gifting technology platform like Gift & Go. 

Which is exactly why renowned British gambling company Betfair International chose us as their new gifting partner. 

Enhancing experiences for Betfair’s players 

Betfair was founded in 2000 and quickly established itself as an industry trailblazer. It currently operates the world’s largest online betting exchange, and is renowned for its commitment to innovation and customer satisfaction. 

It was that desire to innovate with their player reward program, and the aim to further enhance player satisfaction, that saw Betfair embrace our industry-leading integration with Playtech. 

Powered by our Playtech Partnership 

Gift & Go integrates seamlessly with Playtech’s Player Journey software, so operators like Betfair can directly manage gifts and rewards from within their existing ecosystem. 

It leverages the power of Playtech’s advanced platform technology and gives Betfair instant access to millions of gifts and rewards via Amazon Business. 

That instant access – combined with the wealth of data and analytics from Player Journey – helps Betfair streamline and personalize every part of the gifting experience. They can:

• Run targeted promotions in real time
• Customize rewards for all player types across all their products and games
• Encourage more gameplay for higher value rewards 
• Transform player satisfaction with a real choice of gifts 

It’s a partnership that will drive player retention through an enhanced gameplay experience. 

As Stefano Busè, Commercial Director Gaming at Betfair International says: 

“This partnership with Gift & Go is a great step forward in gifting for Betfair. By integrating their innovative gifting solutions into our platform, we reaffirm our commitment to providing unparalleled experiences for our users and driving growth across our platform offering.”

It’s that innovation, and a desire to truly transform the customer experience, that continues to drive us at Gift & Go. 

“Teaming up with Betfair International is another exciting milestone for us,” says Joe Hall, our Co-Founder and Co-CEO.  “It’s one more step in our commitment to transforming the gaming landscape, amplifying value for both our partners and their cherished players.”

With the combination of Playtech’s advanced Player Journey Platform, our unrivalled Amazon Business integration and innovative gifting solutions, and Betfair’s decades of experience and expertise, expect new standards for player rewards, new levels of player satisfaction and new heights for player engagement. 

Want to see how Gift & Go could transform your customers’ experience? 

Book a demo today.