Leveraging AI to personalize player reward programs
8th January 2026AI is reshaping casino player rewards. From real-time trend insights to behaviour-based triggers, learn how personalized gifting drives engagement, loyalty, and repeat visits
20th May 2024
While our Co-CEOs Joe Hall and Jon Reuben were on the other side of the pond attending the Indian Gaming Association Trade Show in Anaheim, they wanted to talk about the future of casino rewards.
Who better to sit down with than MaxBet Media hosts Mike McKiski and Landon Jones?
Recorded in the Light & Wonder studios, Joe and Jon talk all things toasters, teapots and the transformational technology that helps casinos revolutionize their casino gifting programs.
Check out the full podcast now.
MaxBet Media is the brainchild of two gambling and gaming enthusiasts – Mike McKiski and Landon Jones.
Sharing a love of the entire gambling industry and the stories behind it, Mike and Landon decided to form their own digital media company dedicated to uncovering these stories, identifying trends, focusing on key business deals, and delivering unrivaled insight into the casino and gambling world.
They’ve interviewed some of the biggest names in the industry, and we were thrilled to join them on their latest episode to talk about the casino gifting ecosystem… and the changes we’re bringing.
If you haven’t heard how Gift & Go came to life, this podcast is a great place to start. From Jon’s origins in branded product promotions to our first forays in the US market, we talk about our journey to becoming one of the fastest growing businesses in the UK and a dominant force in US player rewards.
Hear all about the traditional challenges of casino gifts and rewards including:
And discover how we set about shaking up the entire model.
As Co-CEO Jon says “we put technology first. Technology before product.”
Because when casinos use Gift & Go, they have access to over 100 million products directly from Amazon. They have the freedom to choose their own gift options, and players have the freedom to choose their own preferred rewards.
It’s the technology that transforms the gifting experience.
“You’re really selling an experience here”
That was the comment from Mike McKiski after hearing our story – from our epiphany moment sat next to Light & Wonder slot machines, to the roll-out of our technology across multiple properties in the US.
It’s the simple, convenient solution that gives casinos, marketing teams and players the experiences they want.
We touched on everything this involves with the guys from MaxBet Media, including:
If you want to hear all about our favorite gifting experiences, our most random rewards and why casinos who try Gift & Go never look back…
Check out the full podcast now.
Like what you hear?
AI is reshaping casino player rewards. From real-time trend insights to behaviour-based triggers, learn how personalized gifting drives engagement, loyalty, and repeat visits
Player loyalty is changing fast. Today’s players expect personalized, emotionally engaging rewards that go beyond the casino floor. Discover how modern loyalty programs – and platforms like Gift & Go – are redefining what it means to keep players coming back.
The Gift & Go team made a big impact at G2E 2025 in Las Vegas, showcasing our latest innovations in on-demand player rewards and exploring how digital transformation and personalization are shaping the future of gaming loyalty programs.