We’re incredibly excited to announce that one of the UK’s biggest and most well-known betting brands is the latest multi-million pound company to sign up with Gift & Go. 

Betfred is a leading name in the gaming and gambling industry and a prominent high street presence for over 50 years. They’re always at the forefront of new developments in the betting sphere, so it’s little wonder that they’re embracing Gift & Go to enhance their player reward programs. 

Powered by Playtech 

Betfred were one of the first organisations to trial Gift & Go through our new Playtech integration and were extremely impressed from the outset. 

Because Gift & Go seamlessly integrates directly into Playtech’s Player Journey software, Betfred can automatically trigger real-time rewards and gifts in a way that’s never been possible before. 

With hundreds of trigger points that can be tailored to every player’s unique interactions with Betfred – and instant access to millions of prizes and gifts via Amazon Business –  player loyalty teams can deliver a truly personalised reward experience. 

Transforming players’ betting experiences 

That ability to fully customise their incentive and retention campaigns – in real time – will help Betfred cement their position as an industry leader. 

As Joe Hall, Co-CEO and Co-Founder of Gift & Go said: 

“Betfred are true leaders in the field, a real staple of the British betting industry and we’re really excited to have them onboard with our Playtech integration. They’ll be pushing the limits of what’s possible with our state-of-the-art technology and real time reward software, and we can’t wait to see how they transform their player reward experience.”

With the option to reward players with a huge range of physical prizes whenever they want, Betfred will truly live up to their ‘Bonus King’ reputation. 

Little wonder then that they had no hesitation in signing up with Gift & Go. 

Learn more about our Playtech integration here, or if you want to see exactly how Gift & Go could transform your incentive, reward and loyalty programs: 

Apply for a free trial or book a demo and claim your free gift.




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With Amazon’s preferred gifting, incentives and rewards partner, there’s a better way to say thank you.

Are you ready to Gift & Go?