Leveraging AI to personalize player reward programs
8th January 2026AI is reshaping casino player rewards. From real-time trend insights to behaviour-based triggers, learn how personalized gifting drives engagement, loyalty, and repeat visits
We’re always looking for ways to make our state-of-the-art gifting software even better. To make sure it goes above and beyond, giving you the best possible experience when you’re running your customer acquisition and retention programmes.
Over the last few months, our teams have been hard at work behind the scenes, building and releasing exciting new features and making big changes to our platform.
Here are just some of the latest updates and upgrades we’ve released to enhance and streamline the Gift & Go experience.
We’ve refreshed and re-designed the whole look and feel of our Gift & Go platform to make campaign creation quicker and easier.
Speed was one of our key driving forces. We know your teams are busy and we know how much they value efficiency.
That’s why we’ve made significant updates to our platform so that it’s now up to 15x faster than before.
With a new, clean design, it’s never been simpler to create promotional campaigns, select a range of amazing gifts to reward your customers, and build our own branded redemption micro-sites.

To support a faster, more streamlined approach to campaign creation, we’ve also updated your client dashboard with a new, effective look.
We took a step back and asked you exactly what you needed to see on your dashboard.
The result is a sleek, clean design that gives you an instant overview of all your promotions. With one click glance, the second you log in you’ll be able to see:
And you’ll be able to zero in on campaign information more quickly, with an easy-to-use drop down at the top of the dashboard that filters campaigns by date and/or type.

Since the start of 2021, we’ve released over 20 new features and updates to the Gift & Go platform. Every month, it gets bigger and better.
For example, we’ve added:
Those are just the tip of the iceberg.
We’re released some big, game-changing features recently too, including:
For those of you who run regular campaigns – and may use our custom API – our new promotion request forms (PRFs) have been a big hit. They let you get proactive with your promotional planning, sharing all the details of your upcoming campaigns with us in advance.
It means that our teams can give you dedicated support on product giveaways, marketing tips and custom builds – so that your campaign is as successful as possible.
If you run a loyalty or customer reward programme, you’ll know that finding the right software to support it is essential. Our new loyalty points store integrates seamlessly with your loyalty programmes, giving your members a simple, streamlined redemption experience that mirrors a typical ecommerce journey.
It means they can easily select and redeem the rewards they want, all designed to match your brand and connect effortlessly with your internal systems.
The Gift & Go platform is built to continually evolve, and our team is always eager to hear from our customers – our users – and learn what improvements we can make next.
Are there any new features you’d like us to develop?
Are there any processes that you think could be streamlined or reimagined?
Do you want to run a campaign that needs a specific look and feel, or a new, interactive redemption game?
Or is there a manual task you’re struggling with where we could develop a tool or system to help?
Whatever ideas or requests you have, we’d love to hear them.
AI is reshaping casino player rewards. From real-time trend insights to behaviour-based triggers, learn how personalized gifting drives engagement, loyalty, and repeat visits
Player loyalty is changing fast. Today’s players expect personalized, emotionally engaging rewards that go beyond the casino floor. Discover how modern loyalty programs – and platforms like Gift & Go – are redefining what it means to keep players coming back.
The Gift & Go team made a big impact at G2E 2025 in Las Vegas, showcasing our latest innovations in on-demand player rewards and exploring how digital transformation and personalization are shaping the future of gaming loyalty programs.