The Power of In-Machine Gifting: Minimum Friction, Maximum Impact

When your players are on the floor, sitting at a slot machine, they’re engaged. They’re earning points with every spin. 

But when it’s time to redeem their reward? They suddenly need to get up and walk to a cage (or worse, another part of the casino). They have to wait in line, fill out paperwork, and hope the gift they want is still in stock.

By the time they get back to the machine, the moment’s gone. Too many players won’t return at all. 

But in-machine gifting changes everything.

The problem with slots and traditional gifting

When your players need to leave the slots they’re playing to redeem a gift, there’s immediate friction.

You’ve broken the flow.

There’s friction at every step. Players have to: 

• Leave their favorite games and wander the casino 
• Find the redemption desk or reward center 
• Wait in line for who knows how long 
• Browse gift catalogs with very limited choice 
• Roll the dice and hope their chosen reward is available 
• Carry cumbersome rewards back through the casino

What they don’t do is return to the machine. They don’t keep playing.

And the cost to your casino operations?

1. Stockrooms full of unredeemed rewards
2. Hundreds of wasted staff hours spent on fulfillment 
3. And player frustration when their reward of choice was out of stock or unavailable.

Modern players expect better. They expect a seamless, connected reward experience with a real choice of gifts.

An experience that in-machine gifting from Gift & Go delivers.  

How does in-machine gifting work?

In-machine gifting removes every barrier between your players and their rewards. 

Connecting effortlessly with IGT M5 and Konami Synkros Gift & Go integrates your reward program straight into your slots.

Players then simply Play & Earn, with their progress displayed in real-time on the game screen. They can either continue playing to earn higher-value rewards, or redeem directly in-machine when they’re ready.  

All they have to do is: 

1. Insert player card. 
2. Choose from millions of gift options.
3. Customize size, colour, style etc. 

Their rewards are then delivered directly to their door via Amazon Prime. 

Your players enjoy: 

• No interruptions – Effortless redemption without leaving their slot machine
• No waiting in line – Instant 20 second gratification, not a 20 minute wait
• No rain checks – A huge, unrivalled choice of personalized rewards 

The benefits are even bigger for casino operators.

The value of in-machine gifting 

Because Gift & Go integrates seamlessly with your existing IGT infrastructure, set-up is minimal. 

There’s no new hardware. No inventory. No manual fulfillment.

In-machine gifting is transformational for operators because it: 

1. Cuts staff workload

With gifting automated and fulfilment handled, your team stops managing inventory and processing paperwork. They can focus on the floor, not the stockroom.

2. Eliminates waste 

No stockroom means no unwanted or unclaimed inventory. And because rewards are fulfilled on-demand through Amazon, you only pay when players redeem.

3. Increases player engagement 

Real-time progress visibility on the game screen plus instant redemption without leaving the machine means players stay focused and engaged. Play & Earn increases average time spent on device and average coin-in.

4. Scales effortlessly

Whether you’re running a single property or a multi-site operation, Gift & Go handles all the logistics. You get millions of gift options, Amazon fulfillment, and real-time analytics across every location.

Increasing loyalty and ROI across leading casinos 

In-machine gifting isn’t just a concept. It’s live. It’s working. And leading North American casinos are already seeing results

Properties like Borgata, Gila River, and Graton Casino have integrated Gift & Go into their IGT systems to deliver instant rewards that players love and operators can scale.

These casinos are reducing operational costs and increasing player engagement. They’re minimising friction right at the machine, across the entire redemption process.

And the impact is huge – giving today’s players the reward experiences they demand and earning their loyalty. 

Keep playing, keep spending 

Gift & Go was built for land-based casinos in North America. It’s not a generic rewards platform retrofitted for gaming, it’s purpose-built to meet the unique needs of casino operators.

In-machine gifting is one of the most advanced and engaging ways to reward players, built directly within your IGT CMS.

Alongside mobile and kiosk redemption, gift point stores and QR card gifting (all part of Gift & Go ecosystem) It turns your loyalty program into a competitive advantage, without adding complexity to your operations.

Book a demo today to see how it minimises friction and drives engagement, live in your IGT system.