Leveraging AI to personalize player reward programs
8th January 2026AI is reshaping casino player rewards. From real-time trend insights to behaviour-based triggers, learn how personalized gifting drives engagement, loyalty, and repeat visits
It’s that time of the year again, the start of another epic Premier League season. High stakes, fierce competition, 380 games.
380 opportunities for you to attract Premier League fans to your gaming platform to place their bets. Stakes are high and competition is fierce, so what do you do to stand out and build player loyalty?
You offer the top rewards and incentives that every football fan would love to get their hands on.
We’ve put together a few ideas to help you get started:
Firstly, make sure you’ve got the basics covered. All the footy merch that every fan loves, including:
The key of course is having the flexibility to offer every gift for every Premier League team – without needing to stock them.
Gift & Go lets your players customise their rewards for their favourite team, and you’ll never need to stock or ship a single item. Simple and effective.
For those players who might not be able to make every match in-person, they’ll want the perfect home set-up to make sure they never miss a moment.
Offer a range of gifts and incentives in this category and remind players of your brand every time they sit down to watch a game.
When your players aren’t at home, they’ll still want to make sure they catch every second of action. Keep them engaged in the match – and their bets – with rewards and incentives that support fans on-the-go, like:
Finally, you might want to offer your players a range of rewards and incentives that let them show off their own abilities behind the ball (or the controller).
We’ve listed over 20 different types of Premier League rewards here to give you a head start on the kind of gifts your players might want to receive.
The kind of incentives that will encourage them to use your brand.
But how do you offer this extensive range of rewards? How do you attract players and keep them playing on your platform with multiple tier rewards, each personalised to your player’s favourite team?
How do you let players choose their own reward from a huge selection, without needing to order in bulk, stock thousands of items and manage the shipping and delivery process?
Easy. You use Gift & Go.
It’s as close to a two yard tap-in to an open net as you’ll get this season for your rewards and incentive programs.
Don’t slice it wide. Find out exactly how it works:
AI is reshaping casino player rewards. From real-time trend insights to behaviour-based triggers, learn how personalized gifting drives engagement, loyalty, and repeat visits
Player loyalty is changing fast. Today’s players expect personalized, emotionally engaging rewards that go beyond the casino floor. Discover how modern loyalty programs – and platforms like Gift & Go – are redefining what it means to keep players coming back.
The Gift & Go team made a big impact at G2E 2025 in Las Vegas, showcasing our latest innovations in on-demand player rewards and exploring how digital transformation and personalization are shaping the future of gaming loyalty programs.