Leveraging AI to personalize player reward programs
8th January 2026AI is reshaping casino player rewards. From real-time trend insights to behaviour-based triggers, learn how personalized gifting drives engagement, loyalty, and repeat visits
Gifting technology provider Gift & Go has recently welcomed Playtech, the world’s leading gambling technology company, to its innovative new platform.
Playtech is a true market leader in the gambling and financial trading industries. With over 170 licenses, they provide a huge range of cutting-edge, turnkey solutions to some of the biggest operators in the industry.
It’s an impressive new client for the start-up gifting technology company from London.
By integrating with Gift & Go’s state-of-the-art software, Playtech will be able to simplify its solution for gifting and rewarding their customers.
Speaking on the announcement of the new partnership, Joe Hall, co-founder of Gift & Go said:
“We’re excited to offer our best-in-class software to Playtech, supplying the gifting and rewards technology that will help Playtech deliver exceptional service to their customers, who are some of the world’s biggest brands.”
“We’re thrilled the team at Playtech recognises our commitment to outstanding technology, and we’re looking forward to working with them on their incentive marketing plans.”
“The technology and service offered by Gift & Go has been hugely successful in cutting down operational and logistical difficulties for our marketing teams. We look forward to working with the team at Gift & Go to offer the best solution in customer retention and rewards” added Trevor Westacott, VP Marketing at Playtech.
Gift & Go integrates with Amazon Business’ mammoth catalogue to give Playtech an unrivalled choice in the gifts and rewards they can offer to customers as part of their incentive marketing campaigns.
AI is reshaping casino player rewards. From real-time trend insights to behaviour-based triggers, learn how personalized gifting drives engagement, loyalty, and repeat visits
Player loyalty is changing fast. Today’s players expect personalized, emotionally engaging rewards that go beyond the casino floor. Discover how modern loyalty programs – and platforms like Gift & Go – are redefining what it means to keep players coming back.
The Gift & Go team made a big impact at G2E 2025 in Las Vegas, showcasing our latest innovations in on-demand player rewards and exploring how digital transformation and personalization are shaping the future of gaming loyalty programs.