Leveraging AI to personalize player reward programs
8th January 2026AI is reshaping casino player rewards. From real-time trend insights to behaviour-based triggers, learn how personalized gifting drives engagement, loyalty, and repeat visits
18th October 2022
This month, Gift & Go received another US gaming licence, as the Pennsylvania Gaming Control Board approved us as an ‘Accepted Non-Gaming Service Provider.’
It means that we can now roll out our state-of-the-art gifting software to any gaming company or organisation in the state of Pennsylvania.
Coupled with our operations in Las Vegas and the licence we received from New Jersey earlier in the year, there’s no stopping our revolutionary player reward and gifting solution as it expands across North America.
Our new licence in Pennsylvania will soon see us deploying Gift & Go in slot machines, as part of casino player reward programmes and to support incentive marketing across many other gaming providers.
We’re already in discussions with some of the largest gaming companies in the state, but if you’d like to learn more about how Gift & Go can drive player sign-ups, increase time spent on machine and maximise retention, we’d love to show you.
AI is reshaping casino player rewards. From real-time trend insights to behaviour-based triggers, learn how personalized gifting drives engagement, loyalty, and repeat visits
Player loyalty is changing fast. Today’s players expect personalized, emotionally engaging rewards that go beyond the casino floor. Discover how modern loyalty programs – and platforms like Gift & Go – are redefining what it means to keep players coming back.
The Gift & Go team made a big impact at G2E 2025 in Las Vegas, showcasing our latest innovations in on-demand player rewards and exploring how digital transformation and personalization are shaping the future of gaming loyalty programs.