How to upgrade and automate physical prize giveaways in Playtech
14th February 2023
If you want to transform your player reward program this year with the hottest incentives and a superior customer experience, there are two key areas you need to focus on:
Physical prizes and automation.
The first – physical prizes – will elevate your player rewards to new levels, moving beyond the standard “free spins” and “cash bonuses” to incentives that are far more powerful and far more effective.
The second – automation – will streamline the way you and your team manage your player rewards and loyalty programs, giving you the freedom and flexibility to deliver an incredibly personal, easily customised incentive experience for every single player.
Best of all, you can do it all in your Playtech Player Journey platform.
Why upgrade player reward programs with physical prizes and incentives?
Every gaming organisation offers free bets, free spins and cash prizes as part of their incentive marketing and player loyalty schemes.
Only the best, the most successful, offer physical prizes.
Why? Because they know just how valuable they are to their success.
Physical prize giveaways:
Help gaming organisations stand out
Deliver more flexibility and more variety
Personalise player reward programs
Attract more new players
Increase player retention rates
Extend player lifetime value
Where free spins and cash prizes are bland and uninspiring, physical rewards are exciting and intriguing. They’re more relevant and more valuable.
They’re real – something your players can unbox, unwrap and hold in their hands. Something they can use every single day.
Especially if you can customise and personalise those prizes, giving your players complete freedom to choose the reward that’s most valuable and most relevant to them.
But how do you do that with Playtech?
Say goodbye to the traditional challenges of physical giveaways
The traditional problems with physical prize giveaways all boil down to logistics:
You have to order products in advance (and make best guesses about what may or may not be redeemed)
You need to find (and pay for) storage space for all those physical rewards
You need to organise packing, shipping and delivery – and all the hassle that comes with it.
With Gift & Go’s Playtech integration, there’s no stock to worry about, no storage to sort and no shipping to deal with.
It’s all taken care of automatically.
In fact, every part of the player reward and redemption process can be automated – so you and your team don’t need to lift a finger.
Automating physical rewards in Playtech
Gift & Go integrates seamlessly and directly into Player Journey. If you’re already a Playtech licensee you’ll be well familiar with it.
Once you’re connected, it’s quick and simple to automate the entire player reward journey.
Just watch our latest video and see for yourself.
Choose your triggers
Use Gift & Go to automate your player rewards via hundreds of different trigger points in Player Journey. You decide, you personalise – whether it’s on sign up, on number of games played, on total amounts spent, on anniversaries, on loyalty points won or hundreds of other customisable options.
You set which milestones and actions you want to trigger a reward, then our technology does the rest.
Browse millions of real prizes
As Amazon’s number one preferred gifting partner, Gift & Go gives you access to millions of rewards for every budget, on-demand whenever your players claim them. Quickly and easily browse through the vast Amazon Prime catalogue and pick the types of real, physical rewards you want to offer.
Match physical rewards
When you’ve set triggers and chosen rewards, all you need to do is match up the relevant prizes to the relevant reward level. Set whichever reward tiers and budget levels you want – you get full customisation over which actions trigger which rewards.
Watch your players redeem automatically
When you’ve assigned a prize level to a trigger point, that’s it. Automated player reward journeys, automatic physical prizes sent straight to their homes.
Your players get instant notification of a reward won, they can choose from a range of prizes based on their reward level, and redemption is quick and simple. Address added, prize shipped automatically via Amazon Business.
When you want to give your players the best possible sign up, gameplay and reward experience from start to finish, you need a single connected platform. By making all your player data, insights and processes easily accessible within a single platform, you’ll open up a whole new world of gifting and reward possibilities.
At ICE 2023, the talk of the expo – as always – was all about the future of gaming. And with our huge presence there, much attention was also paid to the future of gifting and player rewards within the gaming industry.
That future is incredibly exciting for every sector of the industry, across Britain, Europe, the US and beyond into more and more emerging markets.
We’re thrilled to announce that Gift & Go has been shortlisted for not one, not two, but three EGR North America Awards on the back of a phenomenal year for our state-of-the-art gifting platform.
The EGR North America Awards focus solely on the US market, where Gift & Go has huge expansion plans over the coming months.