Gift&Go Shortlisted for Innovation of the Year – B2B at EGR Marketing & Innovation Awards 2025

Gift&Go Shortlisted for Innovation of the Year – B2B at EGR Marketing & Innovation Awards 2025

We’re proud to announce that Gift&Go has been shortlisted for “Innovation of the Year – B2B” at the EGR Marketing & Innovation Awards 2025. This nomination recognises our in-machine gifting solution—a groundbreaking technology that’s transforming loyalty in the land-based gaming industry.

What is the EGR Innovation of the Year – B2B Award?

The Innovation of the Year – B2B award celebrates suppliers and service providers delivering the most impactful and business-changing ideas in gaming over the past 12 months. Judges look for innovations that drive revenue growth, profitability, and measurable operator success across marketing, product, or technology.

Gift&Go’s shortlisting highlights how our solution has done exactly that.

Why In-Machine Gifting Deserves Innovation of the Year – B2B

Our shortlisted innovation? In-machine gifting—a first-of-its-kind technology that allows players to redeem gifts instantly and directly on their slot machine using their rewards card. There’s no need for staff, stockrooms, or long queues. The gift is shipped via Amazon Prime, straight to the guest’s door.

By embedding gifting into the gaming experience, we’ve helped casinos transform loyalty from an operational burden into a real-time engagement driver that guests love.

Key Operator Benefits:

• Up to 50% increase in redemption participation

• 20–30% uplift in time-on-device

• 40% reduction in loyalty staffing and logistics

• 1.7-day average delivery time via Amazon

• Zero stock, zero queues, zero friction

First-to-Market Technology, Built for Scale

In-machine gifting is fully integrated with IGT, Konami, Light & Wonder, and Everi CMS systems, meaning operators can deploy it quickly with no disruption. Behind the scenes, our AI and automation tools help loyalty teams run personalised campaigns—fast.

Casinos can target by player tier, event type, or promotion date, all from a central dashboard. Plus, our new Play&Earn feature, launched in 2024, adds a live on-screen progress bar that increases session duration and reward anticipation.

Real Results, Real Growth

From April 2024 to March 2025, we delivered:

• 1.1 million+ redemptions via Amazon Prime

• Live deployment across 100+ casinos in the U.S.

• Full-property replacement of gift days at Gila River Resorts & Casinos in Arizona

• A measurable boost in guest satisfaction, team efficiency, and campaign ROI

This is loyalty, reimagined for the modern casino floor.

A Milestone for Gift&Go—and Our Partners

This shortlisting recognises not just our product, but the operators pioneering its adoption. We’re deeply grateful to our partners for their trust, feedback, and continued innovation. Together, we’re building smarter, faster, and more scalable ways to deliver rewards that matter.

Want to see it in action?

Let’s talk about how in-machine gifting can work for you.