Leveraging AI to personalize player reward programs
8th January 2026AI is reshaping casino player rewards. From real-time trend insights to behaviour-based triggers, learn how personalized gifting drives engagement, loyalty, and repeat visits
10th June 2025
Gift&Go is proud to share that our Co-Founders and Co-CEOs, Joe Hall and Jon Reuben, have been named London regional finalists in the prestigious 2025 Allica Bank Great British Entrepreneur Awards.
This recognition celebrates both Joe and Jon’s leadership in building Gift&Go into one of the fastest-growing technology companies in the rewards and gifting space, trusted by hundreds of brands and casinos across the world.
Since founding Gift&Go, Joe and Jon have led the business through rapid growth while staying focused on one core goal: making real-world gifting as easy, fast, and rewarding as online shopping. What started as a bold idea has become a powerful platform driving loyalty, retention, and brand impact for operators across land-based and online markets.
Our success is rooted in solving a problem the industry had learned to tolerate: clunky, inefficient, and outdated gifting workflows. Joe and Jon approached this challenge with a product-first mindset: building a platform that gives recipients complete choice through major retail ecosystems, and helps operators track, measure, and scale gifting without operational bottlenecks
The result? A smarter, smoother, more impactful way to gift; and a measurable return for operators using rewards to drive player value.
Being named a finalist in the Scale-Up Entrepreneur of the Year category is a major milestone in our growth story.
As finalists, Joe and Jon join a prestigious group of over 800 entrepreneurs recognised for driving innovation and resilience in UK business. Past winners of the Great British Entrepreneur Awards include the founders of BrewDog, ClearScore, Grenade, Zilch, and Unbiased – many of whom were spotlighted early in their growth journeys.
With continued investment in product innovation, global partnerships, and strategic growth across new sectors, Gift&Go is just getting started. This recognition is a proud moment for our team – and a powerful signal of the momentum we’re building.
The Great British Entrepreneur Awards are proudly supported by Allica Bank, along with ADHD 360, Airwallex, Caudwell Children, Channel Funnels, de Novo Solutions, EliteBusinessLive, FundOnion, Great Influence, Join Talent, Mettryx, Quidos, Randal Charitable Foundation, ScoreApp, UBS Wealth Management, and Vestd.
Dubbed the “Grammys of Entrepreneurship,” the awards have been celebrating UK founders for over a decade—championing those who are changing industries, creating jobs, and inspiring the next generation of entrepreneurs.
📩 Email: sales@giftandgo.com
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AI is reshaping casino player rewards. From real-time trend insights to behaviour-based triggers, learn how personalized gifting drives engagement, loyalty, and repeat visits
Player loyalty is changing fast. Today’s players expect personalized, emotionally engaging rewards that go beyond the casino floor. Discover how modern loyalty programs – and platforms like Gift & Go – are redefining what it means to keep players coming back.
The Gift & Go team made a big impact at G2E 2025 in Las Vegas, showcasing our latest innovations in on-demand player rewards and exploring how digital transformation and personalization are shaping the future of gaming loyalty programs.