Leveraging AI to personalize player reward programs
8th January 2026AI is reshaping casino player rewards. From real-time trend insights to behaviour-based triggers, learn how personalized gifting drives engagement, loyalty, and repeat visits
Last night, the Gift & Go team joined some of the biggest names in the egaming industry at the Roundhouse in London for the annual EGR B2B Awards.
It’s one of online gaming’s most prestigious events of the year, and a great chance for us to celebrate all the contributions made by service providers behind the scenes to keep the industry running at its best.
We were privileged enough to be nominated for three different awards this year:
Just being shortlisted and getting to attend these awards is an incredible recognition for the work we do… we didn’t think we’d win again.
With 15 organisations in the running for best marketing and PR supplier, we were facing some stiff competition.
But thanks to our incredible real-time, on-demand gifting software that’s transforming player rewards for egaming organisations all across the UK and the world, we were delighted to hear our names announced as winner!
We stood out in the three core judging criteria, with our innovation and creativity, our understanding of customer needs and our reaction to market challenges.
It’s all thanks to our state-of-the-art software, our dedicated customer service and our innovative approach to player rewards.
With a stunning award ceremony at the stylish London Roundhouse, it was the perfect place for our team to celebrate together and reflect on the incredible journey we’ve been on – particularly the last 12 months.
From game-changing technology and real-time API integrations to unbeatable industry partnerships with the likes of Playtech and IGT, these awards further cement our position as a true leader in the field of gaming rewards, incentives and gifting programs.
Find out exactly why we won at the EGR Awards 2023, and see how Gift & Go can transform your egaming gifting and player reward programs.
AI is reshaping casino player rewards. From real-time trend insights to behaviour-based triggers, learn how personalized gifting drives engagement, loyalty, and repeat visits
Player loyalty is changing fast. Today’s players expect personalized, emotionally engaging rewards that go beyond the casino floor. Discover how modern loyalty programs – and platforms like Gift & Go – are redefining what it means to keep players coming back.
The Gift & Go team made a big impact at G2E 2025 in Las Vegas, showcasing our latest innovations in on-demand player rewards and exploring how digital transformation and personalization are shaping the future of gaming loyalty programs.