EY Entrepreneur Of The Year 2025: Gift&Go Co-Founders Named London Finalists

We’re proud to share that Gift&Go Co-Founders and Co-CEOs, Jon Reuben and Joe Hall, have been named London Regional Finalists in the EY Entrepreneur Of The Year™ 2025 awards. This recognition highlights their leadership, innovation, and the growing impact of Gift&Go in the rewards and loyalty space.

A Major Moment for Gift&Go

Jon and Joe built Gift&Go on a clear belief: reward technology should be smarter, faster, and more meaningful.
From the beginning, they focused on turning that vision into reality. Today, Gift&Go powers rewards for global operators including Gila River Resorts & Casinos, Graton Resort and Casino, Foxwoods Resort Casino, and multiple Rivers Casino locations, and connects players with top-tier consumer brands like Amazon, Apple, and Nike.

Earning a finalist spot in the EY Entrepreneur Of The Year 2025 programme reflects not only their ambition, but also the results our entire team continues to deliver.

What Is EY Entrepreneur Of The Year 2025?

Now in its 37th year, the EY Entrepreneur Of The Year programme celebrates leaders who create jobs, drive innovation, and build stronger businesses.
EY selects finalists for their vision, purpose, and measurable impact.

The 2025 London finalists represent some of the UK’s most forward-thinking business leaders. We’re honoured to be part of that group.

Recognising Strong Leadership

This recognition goes beyond Jon and Joe — it celebrates the work our entire team has done to grow Gift&Go.
Their leadership continues to drive innovation, challenge industry norms, and elevate the way companies think about rewards and loyalty.

To learn more about our journey, visit our website: www.giftandgo.com

What Comes Next

We’re excited to keep building, improving, and helping more businesses connect with customers in meaningful ways.
This recognition from EY energises us to aim even higher.

We’d like to thank EY for celebrating entrepreneurial excellence. Congratulations to all the 2025 finalists — we’re in great company.