29th November 2022
There’s no denying the size or impact of the online bingo industry. According to the most recent report from the Gambling Commission, in the UK alone remote bingo generated almost £190 million in gross gambling yield in 2020-2021.
This marks a 17% increase since 2016 and a continued upward trend in the popularity – and value – of online gaming.
The Covid-19 pandemic has certainly supported the growth of online bingo, but it was already becoming a dominant trend in the gambling industry. New free and paid online bingo games are launching every day. In 2021, Which Bingo recorded 252 bingo sites from 14 different software providers.
There’s more and more choice for players… and more and more competition for gaming operators.
Which is exactly why the industry is looking for new ways to drive participation and engagement.
And why Gift & Go can help.
When it comes to attracting and retaining bingo players, the vast majority of operators take the tried and tested route:
And they work. For now.
They’re good at appealing to new players and convincing existing players to stick around.
But are they good enough?
When every other operator is offering the same, or very similar, freeplay incentives and cash prizes, how will your bingo game cut through the noise and encourage players to switch providers?
Similarly, for existing players, freeplays and cash prizes aren’t exactly an intriguing offer. Sure, a big jackpot is attractive, but the chances of winning one of those are few and far between. A smaller cash prize is nice, but it’s not unique. It’s not exciting.
Because freeplays and cash prizes are on offer from 250 other bingo sites, they don’t do anything to help your bingo brand make an impact. They’re not memorable. Cash gets spent and forgotten about, so there’s no association or loyalty with your brand.
But when you can offer your players real, physical prizes as part of your online bingo offer, you’ll stand out. You’ll drive participation and engagement, you’ll increase player numbers and player spend. You’ll boost your profits.
Because real, physical prizes:
One of the biggest joys in playing bingo in a brick and mortar site is the potential to win prizes you could walk away with then and there. Bingo halls pride themselves on having a wide selection of physical prizes of varying value to attract players in and keep them players.
Now online bingo games can recreate that with real, physical prizes that are delivered straight to a player’s home.
Gift & Go lets you select thousands of prizes – in multiple prize value categories – from Amazon Business’ extensive catalogue. You can offer millions of different gifts to stand out from competitors and drive participation at the click of button.
Better still, Gift & Go’s fully customisable, seamlessly integrated player reward sites give you complete flexibility to reward your players in multiple different ways.
With a quick-to-setup microsite, you can give your bingo players the choice of prize they want.
They get to browse a range of gifts in the prize category they’ve won, selecting whatever takes the fancy. It makes your rewards far more relevant and far more effective.
When your prizes are more appealing and more relevant, you’re far more likely to attract more players and retain existing ones.
Those physical prizes you offer are more personal, more memorable. You’re creating an experience when that gift is delivered to your player, an experience that lasts longer than any cash prize. That helps you create a stronger connection and build a stronger loyalty to your brand.
Giving away real, physical prizes as part of your bingo games doesn’t need to be complicated or confusing.
You don’t need to worry about carefully guessing your players’ preferences, buying in advance, stocking gifts in a warehouse and dealing with all the delivery complexities.
You just need Gift & Go.
One simple integration and a world of gifting, reward and bingo prize options. With no stock, no storage, no shipping worries, it’s no wonder so many new gaming providers are choosing Gift & Go’s award-winning software to drive participation.
Want to see how real, physical prizes could boost engagement with your bingo platform?
Gift & Go is proud to announce our third consecutive nomination at the EGR B2B Awards, celebrating excellence in egaming.
Recognized for our innovative gifting technology, we continue to set the standard in marketing services and client acquisition. Join us as we compete for top honors this year.
In an exciting new partnership, renowned British gambling company Betfair International has joined forces with Gift & Go to transform their player reward program. By integrating Gift & Go’s innovative gifting solutions with Playtech’s Player Journey platform, Betfair can now offer highly personalized gifting experiences to over 4 million players.
Gift & Go has made a remarkable entrance into Oresa’s prestigious Growth Index, landing in the top 15 as the 13th fastest-growing business in the UK.