In the first part of this series, we explored how Gift&Go is revolutionizing continuity gifting by placing player choice at the heart of the casino experience. Now, we introduce “Play and Earn,” a groundbreaking tool designed to activate and connect more players to your continuity program. This powerful feature encourages deeper playthrough by utilizing stretch goals through Gift&Go’s proprietary technology, seamlessly integrating more players into your weekly gifting program.

Activating Player Engagement with Play and Earn

While the concept of qualifying players for gifts based on their play is not new, Play and Earn takes this approach to the next level. Many casinos already use similar metrics to determine which players are entitled to claim a gift, but Gift&Go’s Play and Earn module enhances this experience by providing real-time access to player data. It presents visualized options and a progress bar directly on the slot machine screen, clearly showing players what they need to do to unlock their reward. This dynamic and engaging approach keeps players motivated to play longer, leading to increased time on device and higher coin-in.

How Play and Earn Works: Connecting Every Player

As soon as a player is carded, Play and Earn is activated, showing them a personalized gift option and a progress bar that tracks their journey toward earning that gift. This system keeps players engaged by providing immediate feedback and clear goals, all displayed directly on their gaming device. By integrating this feature into your continuity program, you can significantly boost participation and extend player engagement across your entire casino floor.

Leveraging the Power of Amazon’s Marketplace

One of the standout benefits of Play and Earn is its seamless integration with the Amazon marketplace. This ensures that you never face the issue of running out of gifts. With Amazon’s vast selection, every player can receive a gift that is meaningful to them, without the logistical challenges of traditional inventory management. This flexibility allows you to scale your continuity program effortlessly, keeping your players engaged and satisfied.

Encouraging Playthrough with Stretch Goals

Play and Earn uses stretch goals to encourage players to stay active and motivated. By offering a clear path to rewards, players are more likely to continue playing, striving to achieve the necessary points to unlock their gift. This not only enhances the player experience but also drives increased revenue by encouraging longer play sessions and maximizing coin-in.

Stay tuned for Part 3, where we will delve into the power of AI to enhance player choice and gift selection.

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With Amazon’s preferred gifting, incentives and rewards partner, there’s a better way to say thank you.

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