Last week we spent three full days at our third ICE exhibition at ExCel London showcasing the very best of what Gift & Go have to offer. 

The record breaking event saw the largest number of delegates ever to attend the show, with three jam-packed days of exhibition, demos, talks and plenty of free gifts. 

ICE is the world’s leading innovation showcase for the gaming industry, for both prominent and emerging companies. With key decision makers, C-suite execs, marketing professionals and plenty of press, it’s the perfect opportunity for companies to show the gaming community exactly what Gift & Go can do.

With our eye-catching stand, video walls, 5 demo stations, meeting tables and plenty of refreshments, sweets and prize giveaways for those who came over, that’s exactly what we did. 

3 days. 11 team members. 100+ demo’s. 2,000 stand visits. Thousands of ICE attendees.

Joining some of the most successful gaming organisations in the world, it was a pleasure to demonstrate why Gift & Go is the better way to reward your players. 

A record breaking event

As the only gifting software provider recommended by Amazon Business, we had an impressive footfall of attendees, raring to know more and have a free demo. But, we also needed a way to show our attendees just how simple and successful our integrations are with our clients. 

Roll-up, roll-up – Spin-to-win. Created by our development team specifically for ICE, this  gamified, interactive tool gave stand attendees the chance to interact directly with the Gift & Go platform, and see just how it all works. Better still, they could win one of hundreds of prizes!

By simply scanning a QR code, ‘Spin-to-win’ delivered a 10 second experience, and a final win or lose graphic. Get a win, and attendees were directed through the quick and simple redemption process, choosing their own personalised gift straight through Amazon Prime. As simple as that. 

Safe to say all our stand visitors were blown away with the ease and simplicity of Gift & Go’s reward process and how ‘Spin-to-win’ – along with many other examples – can be integrated into their own marketing incentive strategies. 

Everyone who stopped by the stand was very impressed with the expansion of Gift & Go, and our sector-leading partnerships with industry giants like Playtech and Light & Wonder. 

Some of the best feedback included: 

Missed us?

We had fantastic responses throughout the whole event and really got to showcase everything Gift & Go offers. 

But with so many of you to talk to, we just couldn’t get round to meeting everyone personally.  If you didn’t manage to get a demo, a prize or ask any questions you had, then contact us today and we can show you just exactly how Gift & Go works.

Apply for a free trial or book a demo and claim your free gift.



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With Amazon’s preferred gifting, incentives and rewards partner, there’s a better way to say thank you.

Are you ready to Gift & Go?