Last month, we took some time away from our London headquarters to head across the city and visit ICE 2024 – the huge gaming expo that welcomes industry leaders, casino executives and technology specialists from all across the globe. 

As ICE themselves say, it’s “where the world of gaming goes to do business”.

This year, the theme for the event was ‘More:Inspiration’, and all the exhibits, talks and demos were focused on inspiring the next generation of gaming and technology innovations. 

At Gift & Go, we’re all about inspiring casinos and iGaming operations with the better way to reward players, so we were right at home. 

Supporting our leading partners 

Given ICE is the place for the biggest leaders in gaming to showcase their latest tools and products, we wanted to stop by the stands of our key partners to discuss their new solutions and showcase our support for everything they do. 

Wandering through the exhibition hall, we met Everi, Playtech, Light & Wonder and IGT representatives at each of their stands and chatted about their experiences of the event and their plans for the future. One of the key themes that kept coming up at ICE 2024 was the need for more creative solutions to improve customer experiences. That’s exactly what Gift & Go delivers. Whether it’s in-machine gifting, in-app redemption or instant access to an unbeatable range of rewards via Amazon Business, our product is built to transform reward experiences and keep players playing. 

It was great to hear how we can continue to support our partners in this respect. 

Our integrations give our partners’ solutions even more value, stacking their product with additional features and benefits that casino operators love. 

We’re excited about what we can showcase together at future ICE events. 

Building trust and relationships

Another theme prevalent throughout the expo – and one highlighted during the tribal gaming sessions at ICE – was the need for casinos (and technology and software providers), to build more trust and deepen relationships with players using a host of innovative products and experiences. 

It was great to listen to tribal gaming leaders talk about the importance of nurturing relationships with their players. Many highlighted the need to deploy more solutions on the casino floor to enhance player experiences, particularly when it came to building loyalty. 

That’s what we’re focused on at Gift & Go. Building player loyalty through unbeatable reward experiences. 

And it’s why we’re already looking forward to showcasing our next generation of real-time gifting and reward innovations at ICE 2025. 

But you don’t need to wait until then. 

If you want to learn more about how Gift & Go can help you: 

Apply for a free trial or book a demo and claim your free gift.

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