The Client - Sun Bingo

Sun Bingo is an online bingo gaming platform, established in 2006 as a subsidiary of News UK Group. Since 2015, the platform has been operated and powered by Playtech through its Virtue Fusion division.

It’s home to an exclusive and exciting range of bingo rooms and online games, with 6 unique variants and over 20 bingo rooms. Sun Bingo is highly rated by players and has won multiple WhichBingo awards. 

The Challenge - Delivering a bingo gameplay experience that keeps players playing

Sun Bingo has always been at the forefront of the online bingo industry. Through hosted games, unique gameplay experiences and some of the best rewards and incentives in the market, they’ve established themselves as a leader in the field. 

But that’s a position that’s hard to maintain when competition is so fierce. Especially when, according to a recent Which Bingo analysis, there are over 250 online bingo sites, each battling for a share of the market. 

It’s a position that’s facing constant challenges from new software providers, new innovative games and new player incentives. 

With players always looking for better experiences and better rewards, Sun Bingo had to do something to attract and retain more users. 

They had to stand out from the competition with unique games and offers. 

They had to find a smarter, more exciting, more enticing way to drive participation and build more brand loyalty. 

The Solution - A unique gifting-on-demand solution from Gift & Go

Deploying market-leading software has always been a driving force for Sun Bingo’s success, so when they needed to enhance their gifting and rewards offer, it was only natural they look for a leading supplier of gifting-on-demand software. 

It was only natural they turned to Gift & Go and our unique gifting technology. 

With a quick, simple, seamless integration into Sun Bingo’s established reward system, we were instantly able to upgrade and transform the gifts, rewards and incentives offered to their players in every game. 

Supporting a brand new “Everyone’s A Winner” promotion, Gift & Go’s software gave Sun Bingo operators complete freedom and flexibility to offer a huge range of rewards sourced directly from Amazon Business. 

With millions of products to choose from, game administrators selected hundreds of unique prizes – in a range of reward categories – to showcase as part of their new game.

When players won a prize during the game, they simply headed to a custom-built Sun Bingo gift site to claim their prize in three simple steps.

An exciting, relevant, physical prize was then delivered to their doorstep – via Gift & Go’s unique Amazon Business integration – within just two days.

The Results - A rewards experience where everyone won

Integration with market-leading software is one of key ways we remain at the forefront of our industry, providing an exceptional experience to all of our bingo players at every opportunity.”

Adam Scott, Gaming Operations Director, Sun Bingo

The results of Sun Bingo’s integration with leading gifting software provider Gift & Go were clear for everyone:

  • Rave reviews from players for the new Everyone’s a Winner game with 70 unique prizes to win in every single session.
  • Streamlined gifting and rewards selection, redemption and delivery for game admins
  • A huge choice of exciting, relevant rewards for Bingo winners 

Most importantly, Sun Bingo’s “Everyone’s A Winner” promotion stood out from the competition with its unique range of rewards in multiple prize tiers. 

It encouraged new players to sign up and play. 

It built loyalty amongst existing players and boosted retention. 

It increased player spend and participation. 

And it helped Sun Bingo maintain their reputation as the place to go for exceptional bingo experiences. 

Everyone won. 

Would Sun Bingo recommend Gift & Go? 

As Adam Scott, Gaming Operations Director at Sun Bingo says: 

“We are seeing such great success with using Gift & Go on our gaming brands, and already looking to roll out their software across other departments.” 

Absolutely. They’ve already shared its success with other departments and are keen to roll out Gift & Go’s software in other Sun News Group divisions in the next year. 

Want to see what Gift & Go could do for you? 

Apply for a free trial or book a demo and claim your free gift.



With Amazon’s preferred gifting, incentives and rewards partner, there’s a better way to say thank you.

Are you ready to Gift & Go?