The Results - Real-time player rewards to boost player acquisition and retention
With a single platform to manage all player rewards, Gift & Go’s Playtech integration gave Betfred the freedom and flexibility to reward players anyway they liked.
Through the seamless Playtech integration, Gift & Go enabled Betfred to transform their player reward program with fully customisable incentive and retention campaigns.
With instant access to millions of physical prizes via Amazon Business, Betfred’s campaign managers can now give their players (and prospective players) an unrivaled range of choice. They can offer a huge selection of gifts and rewards – in real time – linked directly to player actions, behaviours and preferences.
They’re truly personalising and enhancing the player reward experience, cementing their position as an industry leader, and improving player loyalty and player satisfaction.
They’re securing their reputation as ‘Bonus King’.
Joe Hall, Co-CEO and Co-Founder of Gift & Go said:
“Betfred are true leaders in the field, a real staple of the British betting industry and we’re really excited to have them onboard with our Playtech integration. They’ll be pushing the limits of what’s possible with our state-of-the-art technology and real time reward software, and we can’t wait to see how they transform their player reward experience.”